Latest News

“The Authenticity Era is Over”: Joanna Hughston on Rethinking What Matters in Creator Marketing

The Goat Agency’s Head of Marketing shares her thoughts on creativity, authenticity, non-endemic partnerships, YouTube strategies, and more.

By Sol Wilkinson

/ 29 May 2025

“The Authenticity Era is Over”: Joanna Hughston on Rethinking What Matters in Creator Marketing

🎯 The Creator Economy Is Moving to TV Screens

Plus, learn about the future of podcasting, the evolution of creators, and CreatorFest Europe.

By Sofia Aira

/ 29 May 2025

Shape the Stage with CreatorFest Europe’s Community Pick

Open to all in the creator economy space, this is your chance to develop a session that you think deserves a place on the CreatorFest stage.

By Sofia Aira

/ 29 May 2025

Shape the Stage with CreatorFest Europe’s Community Pick

Performance and Commerce at the Core of WPP Media’s Launch

Replacing GroupM, WPP has officially launched WPP Media, with a £300 million AI platform at the centre.

By Sol Wilkinson

/ 28 May 2025

Performance and Commerce at the Core of WPP Media’s Launch

“One-Third of Podcast Views Come From TV Screens” - And What That Means for Creators and Brands

“Podcasts are not just audio anymore. They’re video, they’re content, they’re IP, they are culture,” Pollyanna Ward said, but what does this mean for creators and brands?

By Sofia Aira

/ 28 May 2025

“One-Third of Podcast Views Come From TV Screens” - And What That Means for Creators and Brands

📞 Lily Ray: “Affiliates Will Suddenly Be Getting A Lot Of Calls From Brands”

Plus, Awin launches first-of-its-kind AI platform.

By Sol Wilkinson

/ 27 May 2025

Lazada Commits US$100M to Supercharge Affiliate Programme Across SEA

In preparation for major shopping events, the e-commerce giant doubles down on affiliate marketing.

By Sol Wilkinson

/ 27 May 2025

Lazada Commits US$100M to Supercharge Affiliate Programme Across SEA

“Affiliates Will Suddenly Be Getting A Lot Of Calls From Brands”, Lily Ray On Future Of Affiliate Marketing and SEO

The SEO mogul shared optimistic insights about the performance of affiliates in large language models (LLMs).

By Sol Wilkinson

/ 27 May 2025

“Affiliates Will Suddenly Be Getting A Lot Of Calls From Brands”, Lily Ray On Future Of Affiliate Marketing and SEO

Exclusive: VaynerMedia Joins Influencer Marketing Trade Body, Pledging Greater Industry Collaboration and Responsibility

VaynerMedia has officially joined the Influencer Marketing Trade Body, becoming the latest agency to promote responsible practice.

By Sofia Aira

/ 27 May 2025

Exclusive: VaynerMedia Joins Influencer Marketing Trade Body, Pledging Greater Industry Collaboration and Responsibility

From Pub Meets to Portugal: Rosalyn Berrisford Reflects on Career Journey and Affiliate Marketing

Recorded at ThinkTank 2025, Roz Berrisford shares stories from her journey and spotlights current trends in Europe.

By Sol Wilkinson

/ 23 May 2025

From Pub Meets to Portugal: Rosalyn Berrisford Reflects on Career Journey and Affiliate Marketing

Esme Rice: From University to EMEA Influencer Lead at VaynerMedia

As the recently appointed Influencer Lead EMEA at VaynerMedia, Rice has had a spectacular career journey in the industry.

By Sofia Aira

/ 23 May 2025

Esme Rice: From University to EMEA Influencer Lead at VaynerMedia

Awin Launches First-Of-Its-Kind AI Platform for Affiliate Marketing

Described as a “leap into the future”, Awin’s new platform will use proprietary AI technology to present a unique and “radically simpler” approach to affiliate partnerships. We spoke to with Sam Beattie, Lead Product Manager of AI, to learn more.

By Sol Wilkinson

/ 22 May 2025

Awin Launches First-Of-Its-Kind AI Platform for Affiliate Marketing