Latest News

Best Use of Incentives in Affiliate Marketing

impact.com Website | LinkedIn 0:00 /0:10 1× Virgin Australia Soars to New Heights with Innovative Performance Strategy

By Newsdesk

/ 31 Oct 2025

Best Use of Incentives in Affiliate Marketing

Social Media Marketing Report Reveals Where Marketers Are Going Wrong in 2025

Sprout Social’s 2025 Impact of Social Media Marketing Report paints a vivid picture of an industry in transition, and where marketers are going wrong.

By Sofia Aira

/ 31 Oct 2025

Social Media Marketing Report Reveals Where Marketers Are Going Wrong in 2025

Kevin Edwards on the Affiliate Renaissance

The APMA’s Founder and Director talks about challenges and opportunities in affiliate marketing.

By Sol Wilkinson

/ 30 Oct 2025

Kevin Edwards on the Affiliate Renaissance

🎙️ Why Creators Are Switching To Video Podcasts

This week, see the epic highs and lows of CreatorFest, and learn about Meta's new ad rules.

By Sofia Aira

/ 30 Oct 2025

"I Wish I'd Done It Sooner" Bella Fiori & Spotify’s Rachel Simpson on the Rise of Video Podcasts

At CreatorFest, Bella Fiori and Rachel Simpson discussed the future of creator storytelling and why video is transforming the podcast space.

By Sofia Aira

/ 29 Oct 2025

"I Wish I'd Done It Sooner" Bella Fiori & Spotify’s Rachel Simpson on the Rise of Video Podcasts

Inside Network Digital Marketing: Richard Draper on Partnerships, Innovation, and What’s Next for Affiliates

Draper sat down with us at PI LIVE Europe to share his thoughts on building meaningful collaborations, navigating market shifts, and the technologies shaping the next wave of digital engagement.

By Sofia Aira

/ 28 Oct 2025

Inside Network Digital Marketing: Richard Draper on Partnerships, Innovation, and What’s Next for Affiliates

👀 Introducing 'Facebook Affiliate Partnerships'

Plus, the state of affiliate tracking in 2025.

By Sol Wilkinson

/ 28 Oct 2025

Shopee and Meta Partner to Power Social Commerce and Affiliate Growth Across Asia and Brazil

Creators in Southeast Asia, Taiwan, and Brazil can now connect their Facebook and affiliate accounts via ‘Facebook Affiliate Partnerships.’

By Sol Wilkinson

/ 28 Oct 2025

Shopee and Meta Partner to Power Social Commerce and Affiliate Growth Across Asia and Brazil

ShopMy Raises $70M to Scale Creator-Driven Commerce at $1.5B Valuation

The platform has seen a rapid rise, now facilitating over $1 billion in annual sales.

By Sol Wilkinson

/ 28 Oct 2025

ShopMy Raises $70M to Scale Creator-Driven Commerce at $1.5B Valuation

Only 16% of Sales Are Truly Influenceable, Affiliate Marketing Is Ready to Lead the Full-Funnel Era

A minority of consumers are swayed by lower-funnel tactics. Affiliate might have the full-funnel answer for brands.

By Sol Wilkinson

/ 28 Oct 2025

Only 16% of Sales Are Truly Influenceable, Affiliate Marketing Is Ready to Lead the Full-Funnel Era

“Publishers Need Access to More Data” Julia Stent and Sofia Charalambous Discuss a Big Year for Affiliate Tracking

Has tracking improved this year? Two experts gave us the rundown of what’s working and what’s not in 2025.

By Sol Wilkinson

/ 28 Oct 2025

“Publishers Need Access to More Data” Julia Stent and Sofia Charalambous Discuss a Big Year for Affiliate Tracking

CreatorFest Europe 2025: A Day Packed With Colour, Charisma and Creators

CreatorFest, held last Thursday, was a loud, joyful celebration of just how far the creator economy has come.

By Sofia Aira

/ 28 Oct 2025

CreatorFest Europe 2025: A Day Packed With Colour, Charisma and Creators