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TikTok Releases New Resources to Educate Young People on Advertising and Online Safety

As part of a long-term collaboration, Media Smart - a non-profit organisation that educates young people about online advertising - and TikTok have produced a collection of new resources to

By Neve Fear-Smith

/ 5 Oct 2021

TikTok Releases New Resources to Educate Young People on Advertising and Online Safety

ISBA Launches Code of Conduct for Influencer Marketing: But what does it mean?

Last month, the Incorporated Society of British Advertisers (ISBA) launched its Code of Conduct for influencer marketing. The ISBA aims to create an advertising environment that is transparent, responsible, and

By Neve Fear-Smith

/ 4 Oct 2021

ISBA Launches Code of Conduct for Influencer Marketing: But what does it mean?

What’s Got Us Talking In September?

CreatorIQ acquires Tribe Dynamics Influencer marketing platform CreatorIQ, which has a client roster including the likes of Disney and Unilever, has acquired Tribe Dynamics, an influencer analytics platform that has

By Neve Fear-Smith

/ 30 Sep 2021

Introducing the World’s First Food-Based TikTok House

James Brooks, CEO of Team Brooks, and plant-based food brand, Squeaky Bean have partnered up to launch the world’s first food-based TikTok house, based in the UK.

By Neve Fear-Smith

/ 30 Sep 2021

Introducing the World’s First Food-Based TikTok House

Attending An In-Person Conference? Here’s Everything You Need to Know

Attending #IMSLDN21 at Old Billingsgate on 21st October is the perfect opportunity to rekindle and embark on new relationships with peers within the influencer marketing industry. The show will feature

By Neve Fear-Smith

/ 29 Sep 2021

Attending An In-Person Conference? Here’s Everything You Need to Know

Black Friday and One-Off Ads: A Match Made in Hell

As the holiday season approaches, brands will increase their ad spend by almost a third, social commerce strategies will receive rapid rollouts, and marketers will turn to influencers to vouch

By Guest Writer

/ 28 Sep 2021

Black Friday and One-Off Ads: A Match Made in Hell

#GetVaccinated Campaign Demonstrates the Power of Influencers in Times of Uncertainty

“There’s a microchip in the vaccines…”, “the vaccines will alter our DNA…”, “vaccines cause autism…” are a few examples of the types of misinformation that spread on social media

By Guest Writer

/ 28 Sep 2021

#GetVaccinated Campaign Demonstrates the Power of Influencers in Times of Uncertainty

Influencer Marketing Experts React to Instagram Changes

Instagram has played a crucial role in influencer marketing for years, and has been a game changer when it comes to both sharing images across social media and influencer marketing.

By Neve Fear-Smith

/ 27 Sep 2021

Influencer Marketing Experts React to Instagram Changes

Report Reveals Future of Influencer Marketing is Brand Advocacy

A report launched this week by influencer marketing platform Wearisma shows the industry is changing. Brand advocacy is now a key focus area instead of traditional influencer campaigns based on

By Neve Fear-Smith

/ 24 Sep 2021

The Ethics Behind Influencer Gifting

It’s important to discuss whether brands and businesses have the right to call out an influencer if they send the influencer something, and they then do not promote it

By Neve Fear-Smith

/ 23 Sep 2021

Fashion Week: How Influencers Have Diversified the Catwalk

Moschino’s Spring 2022 show was praised by many observers as the most diverse and inclusive in the history of New York Fashion Week. This could indeed be a watershed

By Guest Writer

/ 22 Sep 2021

Fashion Week: How Influencers Have Diversified the Catwalk

What TikTok Made Cool: The Virtual Resumé

It’s September, which means many people are returning to school, college, universities, and starting their newest career ventures. After spending some time away from normality during the pandemic, and studies and jobs being put on hold for many, creating your ‘back with a bang’ resumé may not be the

By Neve Fear-Smith

/ 21 Sep 2021

What TikTok Made Cool: The Virtual Resumé