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Adam Ross, CEO of Awin, on a People-First Future

The past year has been huge for the affiliate marketing industry, and Awin has been a company at the centre of a lot of this success. With Adam Ross having taken over as CEO in 2021, he is leading the network in its quest towards a more successful, diverse and inclusive space.

By Niamh Butler-Walton

/ 31 Jan 2022

Adam Ross, CEO of Awin, on a People-First Future

Deep Dive: Exploring the Value of Influencer Partnerships

Social media users are spending an average of three hours a day scrolling through their newsfeeds. For a huge number of brands out there, this is where your consumers are

By Neve Fear-Smith

/ 31 Jan 2022

Deep Dive: Exploring the Value of Influencer Partnerships

The Ultimate Guide: Data Privacy Laws in Ad Tech

Data serves as a key factor for successful business functioning. However, advancements in information technology, which came to the scene during the last decade, have drastically reduced control over it.

By Guest Writer

/ 28 Jan 2022

The Ultimate Guide: Data Privacy Laws in Ad Tech

What’s Got Us Talking in January 2022?

After a restful holiday break in December, we’re excited to look at some of the big changes and progressions that the influencer marketing space has undertaken already this year. Today we take a look at the latest social platform updates and some exciting new hires within the industry.

By Neve Fear-Smith

/ 28 Jan 2022

Webgains CEO, Richard Dennys, on SMEs Within the Affiliate Space and the Future of Partner Marketing

In our increasingly popular channel, the need for talent is paramount, especially considering the conversations taking place surrounding the convergence of affiliate and wider partner marketing.

By Niamh Butler-Walton

/ 27 Jan 2022

Webgains CEO, Richard Dennys, on SMEs Within the Affiliate Space and the Future of Partner Marketing

Connecting with Audiences in the Ad-Free Age: The Influencer Solution

After spending over two decades in marketing, I’ve noticed the high-level methodology and goals in the industry haven’t changed. The work continues to require a sharp eye

By Guest Writer

/ 27 Jan 2022

Connecting with Audiences in the Ad-Free Age: The Influencer Solution

Snap Rolls out Major Upgrade to AR Shopping

The major AR shopping upgrade includes a simplified, more useful AR try-on shopping feature for Snapchat users. New Lens Product cards will allow users to quickly see product info

By Neve Fear-Smith

/ 27 Jan 2022

Snap Rolls out Major Upgrade to AR Shopping

Tickets Now on Sale For the Influencer Marketing Show in NYC

Taking place on 27th April 2022, the Influencer Marketing Show New York will be a first-of-its-kind event tailored towards brands who want to navigate the intricacies of

By Neve Fear-Smith

/ 26 Jan 2022

Tickets Now on Sale For the Influencer Marketing Show in NYC

Six Common Mistakes Made by Social Media Influencers and How to Avoid Them

Living your whole life in the glare of the public eye is no easy task, especially for those successful enough to make it their full-time job and primary source

By Guest Writer

/ 25 Jan 2022

Six Common Mistakes Made by Social Media Influencers and How to Avoid Them

CEO of Rakuten Advertising, Nick Stamos, on the Convergence of Brand and Partner Marketing

The true value of the affiliate marketing channel is something those within the industry are aware of, but that others may not realise. Proving these benefits is incredibly important, and this can be done by truly understanding the value that affiliate brings beyond the last click

By Niamh Butler-Walton

/ 24 Jan 2022

Sales from TikTok Tripled in 2021: Learn How to Earn on the Trending Platform

It comes as no surprise that such a fast-growing social platform brings many marketing opportunities – according to IT company Admitad, in 2021 the number of sales driven by TikTokers

By Guest Writer

/ 24 Jan 2022

Sales from TikTok Tripled in 2021: Learn How to Earn on the Trending Platform

Case Study: How Surfshark and Digital Voices Have Developed a Successful Influencer Marketing Strategy Together

In this exclusive case study Talking Influence chatted with Jenny Quigley-Jones, CEO and Founder of Digital Voices, and Giedrius Petraitis, Head of Influencer Marketing at Surfshark, about how the agency and the brand came together to shape a best in class influencer marketing strategy to drive resu

By Neve Fear-Smith

/ 24 Jan 2022

Case Study: How Surfshark and Digital Voices Have Developed a Successful Influencer Marketing Strategy Together