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Community is Critical for Web3: 3 Ways Brands Can Prepare Today

What is community in Web3, and how is it built? Marketing to consumers has always required forging a connection between potential buyers and your brand. Brand community-building combines two

By Guest Writer

/ 1 Apr 2022

Community is Critical for Web3: 3 Ways Brands Can Prepare Today

Let the Judging Commence! Unveiling This Year’s Influencer Marketing Awards Judges…

Each year we aim to ensure that the Influencer Marketing Awards judging panel is representative of our industry and inclusive of people from all areas of the influencer marketing sphere

By Neve Fear-Smith

/ 1 Apr 2022

Let the Judging Commence! Unveiling This Year’s Influencer Marketing Awards Judges…

Directory Q&A: Stargazer

Neve Fear-Smith chatted with Antoine Forest, CEO at Stargazer to find out more about what they offer. What is Stargazer? Please give our readers an overview of what you

By Neve Fear-Smith

/ 1 Apr 2022

Deep Dive: How Can Influencer Marketing be an Answer for All Brands?

With the growth of social platforms, and the increase in it’s prevalence, it’s common knowledge that influencer marketing is a hugely successful marketing tactic, with more and more brands ploughing their focus (and spend) into influencers, especially within the fashion and beauty sectors.

By Niamh Butler-Walton

/ 31 Mar 2022

Deep Dive: How Can Influencer Marketing be an Answer for All Brands?

What’s Got Us Talking in March 2022?

In this month's round up of updates happening in the social media space, we have picked up on a multitude of changes taking place on Instagram, as well as a new video update from Pinterest and the controversial introduction of ten minute TikTok videos.

By Neve Fear-Smith

/ 31 Mar 2022

Why LinkedIn Creator Mode is Now a Hot Commodity

Since the launch of Creator Mode, more than 5.5 million people on LinkedIn around the world have switched on creator mode, tapping into tools like Live Video and Newsletters.

By Neve Fear-Smith

/ 30 Mar 2022

Why LinkedIn Creator Mode is Now a Hot Commodity

Deep Dive: Will TikTok Reign Supreme in 2022?

With over a billion users and having taken the top spot for most downloaded app of 2021 with 656 million downloads, TikTok is not a platform that should be avoided. But will the platform continue to reign in 2022? Or will this be the year that the hype dies down?

By Neve Fear-Smith

/ 30 Mar 2022

Deep Dive: Will TikTok Reign Supreme in 2022?

Don’t Obsess Over ‘Brand Trust’: Alone – It’s Just Another Pointless Metric

This is not a plea to abandon trust. Rather a call to acknowledge the complexity of scaling trust with customers in this era of fragmentation.

By Guest Writer

/ 29 Mar 2022

Using Influencer Marketing To Amplify Loyalty With The Largest Demographic of Consumers – Women

Women make up to 80% of the purchase decisions in the US and are therefore highly likely to be key decision-makers on products and services consumption. So it is

By Guest Writer

/ 29 Mar 2022

A Day in the Life: Megan Grunden, Influencer Marketing Management and Social Consultant, Ariel

Megan’s career began when she was 15, travelling the world as a model. Although this may not seem like the obvious beginning to a career in influencer marketing, this time of Megan's life allowed her to build some valuable connections that would aid her in the future.

By Neve Fear-Smith

/ 28 Mar 2022

A Day in the Life: Megan Grunden, Influencer Marketing Management and Social Consultant, Ariel

How Influencer Culture is Impacting the Real Estate Industry in Powerful Ways

Buying a home is one of the most important decisions anyone will make. After all, not only is their home probably the largest debt their family will ever incur, it’

By Guest Writer

/ 25 Mar 2022

How Influencer Culture is Impacting the Real Estate Industry in Powerful Ways

Community, Culture, Commerce, and More: A Whole New Approach to Influencer Marketing

With influencer marketing platforms, tech, agencies, and creators plentiful, there is no longer a one size fits all approach when it comes to working with influencers to elevate your brand.

By Neve Fear-Smith

/ 24 Mar 2022

Community, Culture, Commerce, and More: A Whole New Approach to Influencer Marketing