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A Day in the Life: Christian Di Bratto, Founder, Deebo

When the pandemic struck in March of 2020, at the age of 17, Christian Di Bratto founded his company, Deebo, which aims to bring brand partnerships to some of TikTok's top creators.

By Neve Fear-Smith

/ 12 Apr 2022

A Day in the Life: Christian Di Bratto, Founder, Deebo

Supply Path Optimisation: Why Ad Tech Cost Transparency is Key for Brands

At a time when the impending demise of third-party cookies is expected to increase fragmentation across the digital advertising supply chain, ad tech fee transparency has never been more important for brands looking to maximise ad spend.

By Guest Writer

/ 11 Apr 2022

Supply Path Optimisation: Why Ad Tech Cost Transparency is Key for Brands

Case Study: How LTK Helped MATCHESFASHION Drive Success Through Long-Term Influencer Partnerships

Brand and influencer partnerships are key drivers when it comes to driving conversion and engaging consumers to become aware of and loyal to your brand. In this case study, Robin

By Guest Writer

/ 11 Apr 2022

Case Study: How LTK Helped MATCHESFASHION Drive Success Through Long-Term Influencer Partnerships

Case Study: Hard-Won Learnings for Running More Effective Holiday Influencer Campaigns

Maybe you’ve seen this stat: a survey conducted by Influencer Marketing Hub revealed nine in ten marketing teams that have previously run influencer campaigns say influencer marketing is as

By Guest Writer

/ 8 Apr 2022

Case Study: Hard-Won Learnings for Running More Effective Holiday Influencer Campaigns

Influencer Marketing – How Brands and Influencers Can Remain Compliant

Trust is a key component to the success of influencer marketing – trust between the brand and influencer and trust between the influencer and their audience. But with influencer marketing now

By Guest Writer

/ 7 Apr 2022

Influencer Marketing – How Brands and Influencers Can Remain Compliant

How Retail Media Can Diversify and Improve the Digital Shelf

There are many factors weighing heavily on marketers as they look at their 2022 investment plans. In the search for reliable performance and brand safety, retail media has become an

By Guest Writer

/ 6 Apr 2022

How Retail Media Can Diversify and Improve the Digital Shelf

Snap Study Reveals Gen Z is Driving Shift Towards More Immersive Shopping Experiences

A global study of nearly 5,000 Gen Z people was carried out by Snap in partnership with Crowd DNA revealing what motivates Gen Z to engage with brands, what

By Neve Fear-Smith

/ 6 Apr 2022

Snap Study Reveals Gen Z is Driving Shift Towards More Immersive Shopping Experiences

Talking Influence with: Matt Woods

Today’s guest is CEO of AFK Group, Matt Woods. AFK is a full-service talent management and representation agency for streamers and gaming creators including Captain Puffy, Fundy, and

By Neve Fear-Smith

/ 6 Apr 2022

Understanding TikTok Branded Guidelines and Content Policy Following New Updates

For any brand with or considering a marketing budget on TikTok, staying away from potentially problematic content is vital for not seeing those dollars wasted. The platform is aware of

By Guest Writer

/ 5 Apr 2022

TikTok Under Scrutiny by Australian Government

Rewarding Best-in-Class Influencer Partnerships in the US

PerformanceIN and Talking Influence are over the moon to be announcing the official launch of the inaugural US Partnership Awards. The brand new awards ceremony, coming to America in Autumn

By Neve Fear-Smith

/ 4 Apr 2022

Rewarding Best-in-Class Influencer Partnerships in the US

A Day in the Life: Neika Colbourne, VP, Creator & Influencer Partnerships | Experiential at BFA Industries

Beauty For All (BFA) is the home to the world's largest beauty subscription brands, including IPSY, BoxyCharm and Refreshments. Neika Colbourne has been a part of BFA for seven years, beginning when IPSY was just a standalone startup.

By Neve Fear-Smith

/ 4 Apr 2022

A Day in the Life: Neika Colbourne, VP, Creator & Influencer Partnerships | Experiential at BFA Industries

Community is Critical for Web3: 3 Ways Brands Can Prepare Today

What is community in Web3, and how is it built? Marketing to consumers has always required forging a connection between potential buyers and your brand. Brand community-building combines two

By Guest Writer

/ 1 Apr 2022

Community is Critical for Web3: 3 Ways Brands Can Prepare Today