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The Secrets of a Winning Brand Ambassador Programme

In the last several years, interest in influencer marketing has only been eclipsed by one other marketing strategy: brand ambassadors. A brand ambassador programme involves reactivating top-performing influencers over

By Guest Writer

/ 26 Apr 2022

Live From IMS London: The Growth of Performance Driven Influencer Marketing

With the Influencer Marketing Show NYC commencing tomorrow, and IMS London now in our diaries, we wanted to share a refresher of the sort of content and insights that you

By Neve Fear-Smith

/ 26 Apr 2022

Live From IMS London: The Growth of Performance Driven Influencer Marketing

A Day in the Life: Sarah Boyd, President, Socialyte

Having started her career in the fashion industry, and then moving towards the digital marketing space, it’s a true sign of the times that Sarah is now solidified within the influencer marketing industry.

By Neve Fear-Smith

/ 25 Apr 2022

A Day in the Life: Sarah Boyd, President, Socialyte

“Be Reactive, Keep it Simple and Be Authentic.” – Influencer.com on Their US Expansion

We chatted with Ben Jeffries, CEO of Influencer.com to learn more about why he and his team decided to take their company to the states. Influencer.com started as

By Guest Writer

/ 22 Apr 2022

“Be Reactive, Keep it Simple and Be Authentic.” – Influencer.com on Their US Expansion

Celebrating the Top 30 US Changemakers in Influencer Marketing: Have Your Say

It is no secret that the influencer marketing space is expanding at a rapid pace. Influencer partnerships are becoming increasingly relevant amongst a growing number of markets across the world,

By Neve Fear-Smith

/ 21 Apr 2022

Celebrating the Top 30 US Changemakers in Influencer Marketing: Have Your Say

Back with a Bang: The Influencer Marketing Show is Returning to London in October

For the second year running, the Influencer Marketing Show London will take place at Old Billingsgate on its own dedicated day following PI LIVE London. As the influencer marketing space

By Neve Fear-Smith

/ 20 Apr 2022

Back with a Bang: The Influencer Marketing Show is Returning to London in October

Live From IMS London: Predicting the Future of the Influencer Marketing Industry

With the Influencer Marketing Show NYC commencing next week, and IMS London now in our diaries, we wanted to share a refresher of the sort of content and insights that

By Neve Fear-Smith

/ 20 Apr 2022

Live From IMS London: Predicting the Future of the Influencer Marketing Industry

We Interrupt this Instagram Story to Bring You… Ad Breaks

Influencers recently started including ad breaks in their content pipeline—most notably on Instagram, largely resembling traditional linear TV ads. It’s a massive change to the role and responsibility

By Guest Writer

/ 19 Apr 2022

We Interrupt this Instagram Story to Bring You… Ad Breaks

A Day in the Life: Yasmine Duran, Talent Manager, The Influencer Marketing Factory

With a background in social media digital marketing, a year and a half ago, Yasmine Duran was extremely pleased to begin her new venture as a talent manager.

By Neve Fear-Smith

/ 19 Apr 2022

A Day in the Life: Yasmine Duran, Talent Manager, The Influencer Marketing Factory

The Knock-On Impact Of ‘The Great Resignation’

Picture this, it’s your typical mid-week morning and I’m sifting through emails, putting out the odd fire, lighting another under a colleague. Between sips of coffee, I

By Guest Writer

/ 14 Apr 2022

The Knock-On Impact Of ‘The Great Resignation’

Synergising Services is Key as Digital and Real Worlds Converge

At the end of 2021, TikTok announced it was launching a service that would turn its viral food videos into meals you could order and enjoy within minutes. The service,

By Guest Writer

/ 13 Apr 2022

Synergising Services is Key as Digital and Real Worlds Converge

A Day in the Life: Christian Di Bratto, Founder, Deebo

When the pandemic struck in March of 2020, at the age of 17, Christian Di Bratto founded his company, Deebo, which aims to bring brand partnerships to some of TikTok's top creators.

By Neve Fear-Smith

/ 12 Apr 2022

A Day in the Life: Christian Di Bratto, Founder, Deebo