Straight from the Influencer Marketing Show London 2022 video vault. Hello Partner Journalist, Neve Fear-Smith, chats with industry legend, Dom Smales, to discover whether subscriptions could be the way forward for content creators.
Algorithms on social platforms are changing rapidly, and creators don’t know where they stand. Instagram is turning into TikTok, TikTok is all about short-term virality, so creators are exploring ways that they can establish a guaranteed income as well as a loyal audience.
This year alone, we have seen major talent exiting the TV world of shows like TOWIE, and ITV deals in favour of signing an exclusive agreement to appear on OFTV - is this the way the entertainment industry is going?
In our new Goat Intelligence report, “Pick Me. Choose Me. Love Me.”, we’re deep-diving into FMCG influencer marketing.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
