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“It’s Been Everything and More”: International Open Academy and impact.com Discuss the Success of their Influencer Marketing Partnership

In this case study, Talking Influence hears from International Open Academy’s Talent and Influencer Manager Laurence Britton and impact.com’s EMEA RVP Marketing, Owen Hancock, about how their recent influencer marketing partnership is driving performance and delivering on the sector’s buzz.

By Guest Writer

/ 24 Mar 2022

“It’s Been Everything and More”: International Open Academy and impact.com Discuss the Success of their Influencer Marketing Partnership

Talking Influence with: Charly Booth

Speaking to women within the influencer marketing industry, whether agency or creator side, allows us to learn more about the skill, passion, and talent that women bring to the industry.

By Neve Fear-Smith

/ 23 Mar 2022

Talent Manager Insider Tips for Brands working with Creators

Influencer talent managers are experts when it comes to bridging the gap between brands and influencers, ensuring that before signing a contract, both the brand and the influencer know what

By Neve Fear-Smith

/ 22 Mar 2022

Talent Manager Insider Tips for Brands working with Creators

A Day in the Life: Ali Grant, CEO, and Founder, Be Social

Ali Grant launched Be Social in 2012 as one of the first agencies with a hyper-focus on executing influencer outreach and collaboration. Ali recognised the power of digital creators

By Neve Fear-Smith

/ 21 Mar 2022

A Day in the Life: Ali Grant, CEO, and Founder, Be Social

Three British Minority-Owned Media Companies Named in Snapchat’s First Global Content Accelerator Programme

Fleecey is a multi-media company dedicated to platforming underrepresented stories, The Connected Set is a gay-owned production company specialising in youth-focused entertainment formats, and Baiteze Squad is

By Neve Fear-Smith

/ 18 Mar 2022

Three British Minority-Owned Media Companies Named in Snapchat’s First Global Content Accelerator Programme

TikTok Follows Instagram and Snapchat with Stories Feature

In August, TikTok announced that the platform would begin testing the stories feature as a way to engage the community of users on the platform. Stories allow users to share

By Neve Fear-Smith

/ 18 Mar 2022

TikTok Follows Instagram and Snapchat with Stories Feature

WTF Series: WTF are PFP NFTs?

‘NFTs’, ‘crypto’, the ‘metaverse’ – a new phase of the internet has ushered in a whole new world of tech terminology that can seem intimidating and hard to understand. So let’

By Guest Writer

/ 17 Mar 2022

Talking Influence with: DIY With Emma

Speaking to women within the influencer marketing industry, whether agency or creator side, allows us to learn more about the skill, passion, and talent that women bring to the industry.

By Neve Fear-Smith

/ 16 Mar 2022

Proof of a Maturing Industry The Agenda for the Influencer Marketing Show NYC is Live

Now that 2022 is well underway, the glamourous predictions for the year are already starting to be realised or disproved, and the growth of the influencer marketing industry seems to

By Kate McGregor

/ 15 Mar 2022

Proof of a Maturing Industry The Agenda for the Influencer Marketing Show NYC is Live

TikTok’s New Music Distribution Platform Empowering Undiscovered Artists

One of the major features that draws users to TikTok is the ability to create, use and share a huge variety of music and unique audio clips. All you have

By Neve Fear-Smith

/ 15 Mar 2022

TikTok’s New Music Distribution Platform Empowering Undiscovered Artists

A Day in the Life: Keren Baruch, Group Product Manager, Creators at LinkedIn

Keren Baruch has been at LinkedIn for almost five years, having previously worked in roles in the job seeking, growth sectors, and LinkedIn’s marketing solutions, before working on the creator side.

By Neve Fear-Smith

/ 14 Mar 2022

A Day in the Life: Keren Baruch, Group Product Manager, Creators at LinkedIn

Reach Versus Reward: The Power of Micro-Influencer Word of Mouth

The influencer marketing sector is growing at a phenomenal rate, and in no other space is it quite as influential as in retail. The rapid growth of social e-commerce

By Guest Writer

/ 11 Mar 2022

Reach Versus Reward: The Power of Micro-Influencer Word of Mouth