Meta bolsters its paid opportunities for creators.
Meta continues to double down on CEO Mark Zuckerberg’s announcements back in June that paid features would be prioritised across its platforms.
“Rolling out more ways for creators to make money on Facebook and Instagram – and sharing updates that will help creators build for the metaverse,” Zuckerberg declared.
“We’re heading towards a future where more people can do creative work they enjoy, and I want platforms like ours to play a role in making that happen,” he relayed on Facebook.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
