Latest News

Are These the Droids We’re Looking For? Understanding the Rise of ChatGPT in Partnerships

“GPT models won’t replace you. Companies using GPT models will replace you.”

By Sol Wilkinson

/ 24 Jan 2023

Are These the Droids We’re Looking For? Understanding the Rise of ChatGPT in Partnerships

Will Influencers be Essential in a Post-Cookie World? – Nick Stamos, CEO of Rakuten Advertising Explores the Realm of Alternative Publisher Types

Rakuten Advertising’s CEO, Nick Stamos, reflects on 2022 and speaks on how injecting the authenticity that influencers offer into the contextual relevance provided by traditional affiliate activity could be your powerhouse in 2023.

By Neve Fear-Smith

/ 23 Jan 2023

Will Influencers be Essential in a Post-Cookie World? – Nick Stamos, CEO of Rakuten Advertising Explores the Realm of Alternative Publisher Types

Does Innovation Have to be Radical? Matt Gilbert, CEO of Partnerize, Forecasts the Partnership Landscape for 2023

Matt Gilbert reflects on 2022, speaks on what technology we’ll see more of this year, the fragmented nature of the creator economy, and the next ‘hot’ partnership type.

By Sol Wilkinson

/ 20 Jan 2023

Does Innovation Have to be Radical? Matt Gilbert, CEO of Partnerize, Forecasts the Partnership Landscape for 2023

Marketers are Cautiously Optimistic as the IPA Bellwether Report Q4 2022 Presents an Overall Increase in Marketing Spend

Despite an overall increase in marketing spend, the IPA Bellwether Report covering Q4 2022 leaves marketers cautious during times of economic crisis and OOH uncertainty.

By Neve Fear-Smith

/ 20 Jan 2023

Marketers are Cautiously Optimistic as the IPA Bellwether Report Q4 2022 Presents an Overall Increase in Marketing Spend

Webinar: 5 Things Your LGBTQ+ Influencer Campaign Needs (If You Want it to be Taken Seriously)

By Neve Fear-Smith

/ 19 Jan 2023

Webinar: 5 Things Your LGBTQ+ Influencer Campaign Needs (If You Want it to be Taken Seriously)

Mayuresh Kshetramade, CEO of CJ, on How the Recession Will Change Consumer Habits

Also, why influencers will be more important to the affiliate channel this year, the most vital trends to capitalise on, and CJ's plans for the year ahead.

By Sol Wilkinson

/ 18 Jan 2023

Mayuresh Kshetramade, CEO of CJ, on How the Recession Will Change Consumer Habits

Celebrating Innovation, Creativity, and Human Touch at the Global Influencer Marketing Awards 2023

Now under a newly evolved name, the Global Influencer Marketing Awards 2023 will return to a swanky new London venue on Thursday 20th July 2023.

By Newsdesk

/ 18 Jan 2023

Celebrating Innovation, Creativity, and Human Touch at the Global Influencer Marketing Awards 2023

Tiffany Matloob, Global Head of Creator Community for YouTube Shorts, on the Platforms New Revenue Sharing Mode

Global Head of Creator Community for YouTube Shorts, Tiffany Matloob, weighs in on the hallmark for successful content on YouTube, and the introduction of the revenue-sharing model that will supercharge the creator economy on YouTube.

By Neve Fear-Smith

/ 17 Jan 2023

Tiffany Matloob, Global Head of Creator Community for YouTube Shorts, on the Platforms New Revenue Sharing Mode

“The Game Has Changed” – David A. Yovanno, CEO of impact.com, on the Accelerating Growth of Partnerships in 2023

CEO at impact.com, David A. Yovanno, discusses the future of the partnerships industry, his predictions for the year, and company plans over the next 12 months.

By Sol Wilkinson

/ 16 Jan 2023

“The Game Has Changed” – David A. Yovanno, CEO of impact.com, on the Accelerating Growth of Partnerships in 2023

TikTok Academy Launches Across Europe to Make Brands Marketing Experts

TikTok’s free, always-on global education platform has been designed to help brands turn their marketing teams into experts on the ever-evolving platform.

By Neve Fear-Smith

/ 13 Jan 2023

TikTok Academy Launches Across Europe to Make Brands Marketing Experts

Emily in Paris S3: A Bold, New Frontier for Creator Marketing?

The return of the beloved Netflix series holds huge implications for CTV advertising opportunities in the future.

By Sol Wilkinson

/ 13 Jan 2023

Emily in Paris S3: A Bold, New Frontier for Creator Marketing?

Overheard in the Partnership Lounge: How Will Love Island’s New Rule Affect the Creator Economy?

Reality show Love Island is set to heat up UK TV for its ninth season next week. Amorousness aside, can contestants win the influencer game without access to their social media accounts until they exit the villa?

By Neve Fear-Smith

/ 13 Jan 2023

Overheard in the Partnership Lounge: How Will Love Island’s New Rule Affect the Creator Economy?