Latest News

ASA Updates Guidance for Influencer Marketing - The Key Takeaways for Brands and Creators

New regulations for influencers and the brands that work with them have been introduced by the ASA, but what does it mean for you? We follow the industry’s reaction…

By Jack Shute

/ 24 Mar 2023

Protecting Mental Health – Are There Some Things That Don’t Need Influencing?

Not only is TikTok a platform that hosts content to entertain, but the mass of educational content on the short video app also holds great potential to enrich viewers' minds. However, there are some things that may be better kept offline…

By Neve Fear-Smith

/ 23 Mar 2023

Protecting Mental Health – Are There Some Things That Don’t Need Influencing?

WPP Acquires The Goat Agency in a Big Day for The Influencer Marketing Industry

The acquisition not only marks the next chapter of The Goat Agency and WPP, but it sends a strong message to the industry on the growth of influencer marketing.

By Jack Shute

/ 23 Mar 2023

WPP Acquires The Goat Agency in a Big Day for The Influencer Marketing Industry

An Industry Ripe for Automation: Rob Berrisford on How AI Will Superpower Affiliate Marketing

Affiliate.ai's Founder stopped by to explain why large language models are about to revolutionise the affiliate industry.

By Sol Wilkinson

/ 22 Mar 2023

An Industry Ripe for Automation: Rob Berrisford on How AI Will Superpower Affiliate Marketing

Taking Podcasts to the Next Level: LinkedIn's Innovative Approach

With a mission to support those who create content online, LinkedIn’s new Podcast Network is the next step towards an audio content boom in the social space.

By Neve Fear-Smith

/ 22 Mar 2023

Taking Podcasts to the Next Level: LinkedIn's Innovative Approach

Helping TikTok Creators Understand Regulations with Refreshed Community Guidelines

By Neve Fear-Smith

/ 21 Mar 2023

Helping TikTok Creators Understand Regulations with Refreshed Community Guidelines

Subnetwork Solutions: How Machine Learning is Tackling Affiliate Fraud

The third and final part of our subnetworks investigative series will provide a recap of the issues that the affiliate space is tackling, providing you with actionable solutions to overcome the hurdles presented by subnetworks.

By Neve Fear-Smith

/ 21 Mar 2023

Subnetwork Solutions: How Machine Learning is Tackling Affiliate Fraud

Creators Can Keep 100% of Profits from TikTok Paywall Feature, But For How Long?

Claims that the TikTok Series feature will allow creators to reap 100% of profits from premium content seem to have been corroborated as the feature rolls out. But many ambiguities make the model's benefits unclear.

By Sol Wilkinson

/ 20 Mar 2023

Creators Can Keep 100% of Profits from TikTok Paywall Feature, But For How Long?

The Next Trillion Dollars

Annual online retail recently surpassed one trillion dollars for the first time. As we crawl towards two trillion, what opportunities can we take to increase affiliate marketing's influence on these figures?

By Brook Schaaf

/ 20 Mar 2023

Microsoft Partners with Channel 4, While Netflix Considers Independence

Microsoft's Xandr and Channel 4 enter a partnership that reflects both companies' interests in data and performance-driven solutions, which have been ramping up in the past few months. Meanwhile, Netflix is reportedly contemplating whether to build its own ad tech solution.

By Sol Wilkinson

/ 17 Mar 2023

Microsoft Partners with Channel 4, While Netflix Considers Independence

The Need for Niche Influencers in The Cost of Living Crisis: A Passing Trend or The Future of Influencer Marketing?

There could be a secret for brand marketing success during the cost of living crisis. That cat is now out of the bag, with niche influencers as your answer. But are they here to stay or just another passing trend?

By Jack Shute

/ 17 Mar 2023

The Need for Niche Influencers in The Cost of Living Crisis: A Passing Trend or The Future of Influencer Marketing?

Webinar: The $20,000 Influencer Challenge – How can you make the most impact with a limited budget?

Our first webinar of Q2 will provide the tools to brands who are looking for expert advice on where and how best to spend their influencer marketing dollars on a budget.

By Neve Fear-Smith

/ 17 Mar 2023

Webinar: The $20,000 Influencer Challenge – How can you make the most impact with a limited budget?