Latest News

CTV Advertising Moves Towards a Performance-Driven Model, But Brands Face Strategic Hurdles

The majority of TV content is now delivered over the web and it’s time for the ad model to catch up in Europe — but how?

By Neve Fear-Smith

/ 31 Jan 2023

CTV Advertising Moves Towards a Performance-Driven Model, But Brands Face Strategic Hurdles

Monthly Top Line – January 2023

Highlights from this month's moves, hires, and promotions. One streaming titan steps down, one agency expands its position in a crucial market, and two performance platforms see new CEOs climb up the ladder.

By Sol Wilkinson

/ 30 Jan 2023

After A Slow Start, TikTok Doubles Down On Ambition to Dominate Social Commerce

With a mixture of engaging video content, cheap ads, a booming influencer market, and a purchase-ready audience, the short video platform believes it has the perfect recipe for a sales success.

By Jack Shute

/ 30 Jan 2023

After A Slow Start, TikTok Doubles Down On Ambition to Dominate Social Commerce

CEOs Vow to Weed Out Bad Actors in Affiliate Marketing

Executives from leading platforms in the affiliate space promise to focus on deterring brands that don't pay their affiliates.

By Sol Wilkinson

/ 27 Jan 2023

CEOs Vow to Weed Out Bad Actors in Affiliate Marketing

The Recipe for Becoming a Transformative Media Giant

Success isn’t served on a plate. Start from the bottom and work your way up, and you could be set for global domination.

By Neve Fear-Smith

/ 26 Jan 2023

The Recipe for Becoming a Transformative Media Giant

Admitad Launches New Parent Company ‘Mitgo’

Having grown into an industry leader in the partnership space, Admitad has now announced that it will be launching a new parent company, ‘Mitgo’, so that the performance marketing platform can focus on developing independently.

By Sol Wilkinson

/ 26 Jan 2023

Admitad Launches New Parent Company ‘Mitgo’

Love Island Found Its Perfect Partner with eBay — And Redirected the Influencer Marketing Landscape Along the Way

The racy reality show and the online auction site may be an unlikely pair to inspire brands and influencers on how sustainability can encourage shoppers to ‘Couple Up With Pre-loved’.

By Jack Shute

/ 26 Jan 2023

Love Island Found Its Perfect Partner with eBay — And Redirected the Influencer Marketing Landscape Along the Way

Does Twitter’s New Policy Means It’s Taking Its Creators More Seriously?

An updated Paid Partnerships policy sees the platform follow suit with industry standards.

By Sol Wilkinson

/ 25 Jan 2023

Does Twitter’s New Policy Means It’s Taking Its Creators More Seriously?

Can a Snapchat Influencer Alleviate Social Media’s Mental Health Crisis?

Jameela Jamil’s series promises to uplift and engage — but only for a limited time.

By Neve Fear-Smith

/ 25 Jan 2023

Can a Snapchat Influencer Alleviate Social Media’s Mental Health Crisis?

“Affiliate and Influencer Are a Natural Fit” CJ Focuses on Bridging the Gap between Channels with Latest Acquisition

CJ acquires influencer marketing network Perlu, in effort to optimise the potential of combining affiliate and influencer marketing.

By Sol Wilkinson

/ 24 Jan 2023

“Affiliate and Influencer Are a Natural Fit” CJ Focuses on Bridging the Gap between Channels with Latest Acquisition

Retailers are Jumping into the Metaverse - What Strategies Will Attract Customers to the Virtual Aisle?

Deeper forms of interactivity promise to make the shopping experience more immersive. But with infinite choices, marketers face even greater challenges to make real world sales.

By Jack Shute

/ 24 Jan 2023

Retailers are Jumping into the Metaverse - What Strategies Will Attract Customers to the Virtual Aisle?

Salary and Spending Report 2023

Learn more about your peers' salaries and spending for the upcoming year.

By Sol Wilkinson

/ 24 Jan 2023