Latest News

TikTok’s ‘Project Clover’ Set to Ramp Up Data Security in Europe

TikTok has released details of ‘Project Clover’, which will create a secure European enclave for UK and EEA TikTok user data.

By Neve Fear-Smith

/ 13 Mar 2023

TikTok’s ‘Project Clover’ Set to Ramp Up Data Security in Europe

Pinterest Takes on TikTok and YouTube With New Premium Video Ad Format to Boost Marketing Strategies

The popular pinning platform has plans to further integrate engaging video content and creative search into its content offering, with the hope to appeal to consumers, creators, and brands alike.

By Jack Shute

/ 10 Mar 2023

Pinterest Takes on TikTok and YouTube With New Premium Video Ad Format to Boost Marketing Strategies

UK Introduces New Data Privacy Laws – How Will This Affect Marketers?

The Data Protection and Digital Information Bill proposes a loosening of GDPR’s data privacy laws. But this arrives at a time when behavioural marketing is in a state of flux, facing an uncertain fate.

By Sol Wilkinson

/ 9 Mar 2023

UK Introduces New Data Privacy Laws – How Will This Affect Marketers?

How the TikTok Ban in India is Impacting the Influencer Marketing Space

The world’s most popular app has been banned entirely in India, ruling out an entire channel for brands and creators to monetise on in one of APACs largest countries.

By Neve Fear-Smith

/ 9 Mar 2023

How the TikTok Ban in India is Impacting the Influencer Marketing Space

‘I'm Seeing Influencer Marketing Really Come Into its Own’: Rahul Titus on Ogilvy’s Global Influencer Marketing Award Winning Streak

There are less than two weeks to go before earlybird entries for this year’s Global Influencer Marketing Awards close. We’re catching up with previous winners to see what they’ve been up to since last year’s ceremony.

By Jack Shute

/ 9 Mar 2023

IMTB joins the Committee of Advertising Practice Encouraging Lawful Influencer Marketing

Influencers increasingly represent a significant part of the advertising ecosystem, and the work of the IMTB and CAP combined is the next step towards committed compliance.

By Neve Fear-Smith

/ 9 Mar 2023

IMTB joins the Committee of Advertising Practice Encouraging Lawful Influencer Marketing

'Bring That Campaign or Story to Life': Volvo’s Danielle Goodall on Judging the Global Influencer Marketing Awards

There are less than two weeks to go before earlybird entries for this year’s Global Influencer Marketing Awards close. We wanted to catch up with some previous judges to see what the last year has been like for them, what it means to be an awards judge, and where they see the industry heading.

By Jack Shute

/ 8 Mar 2023

'Bring That Campaign or Story to Life': Volvo’s Danielle Goodall on Judging the Global Influencer Marketing Awards

International Women’s Day Drives Revenue for Women’s Wellness Brands

Making the most of global holidays can be a valuable strategy for performance marketers, but the real value lies within authenticity.

By Sol Wilkinson

/ 8 Mar 2023

International Women’s Day Drives Revenue for Women’s Wellness Brands

“Creators Are Helping to Close the Gap Between Brands and Customers”: LTK on What it Means to be a Global Influencer Marketing Award Winner

There are less than two weeks to go before earlybird entries for this year’s Global Influencer Marketing Awards close, we wanted to catch up with some previous winners to see what they have been up to since securing their accolades.

By Neve Fear-Smith

/ 8 Mar 2023

TikTok Adds Advanced Audio Options for Brands via ‘Sounds for Business’ - Signalling the Start of a New Focus on Sound

TikTok is about to get even louder with the introduction of its latest audio feature, Sounds for Business, which could be a game changer in content creation for brands and creators.

By Jack Shute

/ 7 Mar 2023

TikTok Adds Advanced Audio Options for Brands via ‘Sounds for Business’ - Signalling the Start of a New Focus on Sound

How the De-influencing Trend Could be Detrimental for Creator Brand Partnerships

The fire has well and truly been fueled. After taking some time to let the dust settle and scope out the trend, we have been able to gather a clear idea as to what the de-influencing trend could mean for the future of brand and creator partnerships.

By Neve Fear-Smith

/ 7 Mar 2023

The Problem with Subnetworks – Part One

We're investigating marketers' issues with blind subnetworks...

By Sol Wilkinson

/ 6 Mar 2023