Latest News

Microsoft Partners with Channel 4, While Netflix Considers Independence

Microsoft's Xandr and Channel 4 enter a partnership that reflects both companies' interests in data and performance-driven solutions, which have been ramping up in the past few months. Meanwhile, Netflix is reportedly contemplating whether to build its own ad tech solution.

By Sol Wilkinson

/ 17 Mar 2023

Microsoft Partners with Channel 4, While Netflix Considers Independence

The Need for Niche Influencers in The Cost of Living Crisis: A Passing Trend or The Future of Influencer Marketing?

There could be a secret for brand marketing success during the cost of living crisis. That cat is now out of the bag, with niche influencers as your answer. But are they here to stay or just another passing trend?

By Jack Shute

/ 17 Mar 2023

The Need for Niche Influencers in The Cost of Living Crisis: A Passing Trend or The Future of Influencer Marketing?

Webinar: The $20,000 Influencer Challenge – How can you make the most impact with a limited budget?

Our first webinar of Q2 will provide the tools to brands who are looking for expert advice on where and how best to spend their influencer marketing dollars on a budget.

By Neve Fear-Smith

/ 17 Mar 2023

Webinar: The $20,000 Influencer Challenge – How can you make the most impact with a limited budget?

The TikTok Attack: US Officials Demand Chinese Owner to Sell The App, Whilst UK Government Bans it From Official’s Phones

It’s been quite the week for TikTok, and uncertain times are certainly ahead for the platform.

By Jack Shute

/ 16 Mar 2023

The TikTok Attack: US Officials Demand Chinese Owner to Sell The App, Whilst UK Government Bans it From Official’s Phones

Breaking Down Boundaries in Partnership Marketing: USPA Shortlist 2023 Announced

Now in its second year, the much anticipated US Partnership Awards shortlist has been revealed ahead of the ceremony in Miami on April 3rd.

By Neve Fear-Smith

/ 16 Mar 2023

Breaking Down Boundaries in Partnership Marketing: USPA Shortlist 2023 Announced

A Resurgence of Youtube in a Sea of New Platforms

Founded in 2005, YouTube quickly became the home for accessible video content across the globe. But since competitors like TikTok and Instagram have started following in the platform’s footsteps, is there any hope for YouTube taking back the crown as the king of video?

By Neve Fear-Smith

/ 16 Mar 2023

A Resurgence of Youtube in a Sea of New Platforms

The Mrs Hinch Scandal: How “Nightmare” ASA Movements Lead to Pitfalls for Creator-Owned Brands

Creators and brands are being increasingly held to account by governing bodies — a necessary process within advertising. But are regulators keeping up with the fast-changing environment of the influencer marketing industry?

By Jack Shute

/ 15 Mar 2023

The Mrs Hinch Scandal: How “Nightmare” ASA Movements Lead to Pitfalls for Creator-Owned Brands

Pre-register Now for the Biggest and Best PI LIVE Yet!

Save 20% on your ticket by pre-registering for the exciting return of PI LIVE Europe.

By Sol Wilkinson

/ 15 Mar 2023

Pre-register Now for the Biggest and Best PI LIVE Yet!

The Problem with Subnetworks – Part Two

Sometimes, affiliates go rogue. How can marketers and subnetworks protect themselves from these incidents? The answer is simpler than you might think.

By Sol Wilkinson

/ 15 Mar 2023

Awin on What it Means to be a Global Influencer Marketing Award Winner: “Authenticity is Key Right Now, Push Content Out That Reflects Your Products”

There is less than one week to go before earlybird entries for this year’s Global Influencer Marketing Awards close. We’re catching up with our previous award-winners to see what achievements they’ve made since last year’s ceremony.

By Jack Shute

/ 14 Mar 2023

Navigating the Risks of Long-Term Influencer Endorsement for Your Brand

Long-term partnerships are the new ‘in’ way for brands and influencers to collaborate in order to build trusting relationships and align entirely with one another’s goals. But what happens if you’re contracted to a long-term partnership and it all goes wrong?

By Neve Fear-Smith

/ 14 Mar 2023

Silicon Valley Bank Sinks, as Financial Concerns Rise in the Partnerships Space

Although SVB’s clients can now access their money and continue business, its collapse emits warning signs for businesses in the partnerships sector.

By Sol Wilkinson

/ 13 Mar 2023

Silicon Valley Bank Sinks, as Financial Concerns Rise in the Partnerships Space