Latest News

Snap Star Collab Studio Launches in the UK for Brand and Creator Partnerships

Snap Star Collab Studio launched in the US only a month ago, but the social media giant plans to continue its growth across the pond, too.

By Jack Shute

/ 26 May 2023

Publicis Groupe Acquires AI Research Joint Venture

The acquisition arrives as part of an effort to increase AI capabilities.

By Sol Wilkinson

/ 24 May 2023

Publicis Groupe Acquires AI Research Joint Venture

CMOs Call for AI Governance to Protect Brands from Fake Partnerships

As the internet determines what’s real and not, the million-dollar question for CMOs is how can they unleash the creative potential of AI whilst protecting the equity of their brand?

By Jack Shute

/ 24 May 2023

CMOs Call for AI Governance to Protect Brands from Fake Partnerships

Breaking Barriers: Tech Partnerships are Redefining Affiliate Marketing

We explore what tech partnerships are, why they fit so well in the affiliate space, how they can break down silos, and push affiliate marketing into a new era.

By Sol Wilkinson

/ 23 May 2023

Breaking Barriers: Tech Partnerships are Redefining Affiliate Marketing

Instagram’s Rumoured Twitter Clone: What Does it Mean for Creators?

The app is teased to be released as early as June, and will be created for “creators and public figures” with a tagline: “Instagram for your thoughts.”

By Jack Shute

/ 23 May 2023

Instagram’s Rumoured Twitter Clone: What Does it Mean for Creators?

How Small Businesses Are Driving Automation in Affiliate Marketing

The affiliate space is renowned for its people-first approach to digital marketing. But could automation actually attract more people to the channel?

By Kevin Edwards

/ 22 May 2023

How Small Businesses Are Driving Automation in Affiliate Marketing

A Week in TikTok: Creator Rewards, Search Widgets, and a Ban in Montana

It’s been a very eventful week for the social media giant, but we weigh out the good and the bad for TikTok to answer: ‘What does its future look like?’

By Jack Shute

/ 19 May 2023

A Week in TikTok: Creator Rewards, Search Widgets, and a Ban in Montana

Best Programme Launch or Migration - Optimise & AVIVA Life

Optimise Website | LinkedIn Aviva Life Insurance is the largest life insurer in the UK with over 11 million customers and 25% of the market share. Affiliate marketing is crucial for

By Newsdesk

/ 18 May 2023

Best Programme Launch or Migration - Optimise & AVIVA Life

Best Managed Affiliate Programme - SME - Gen3 Marketing & tails.com: Supercharging the Growth of the Affiliate Channel

Gen3 Marketing Website | LinkedIn Supercharging the Growth of the Affiliate Channel Tails.com is a direct-to-consumer, online dog food subscription company that offers bespoke kibble tailored to the

By Newsdesk

/ 18 May 2023

Best Managed Affiliate Programme - SME - Gen3 Marketing & tails.com: Supercharging the Growth of the Affiliate Channel

Best Managed Affiliate Programme - Enterprise Level - Optimise Media & Go.Compare

Optimise Media Website | LinkedIn Optimise Media and Go.Compare’s exceptional partnership created an affiliate programme that has achieved stellar growth year on year. The challenge for 2022 was to

By Newsdesk

/ 18 May 2023

Best Managed Affiliate Programme - Enterprise Level - Optimise Media & Go.Compare

Best Programmatic Campaign - EssenceMediacom, GroupM Nexus, & Choreograph: Cancer Research UK

EssenceMediacom, GroupM Nexus and Choreograph Cancer Research UK Cancer Research UK had to relaunch its flagship fundraising event after Covid-induced disruptions and sought to make it the most local,

By Newsdesk

/ 18 May 2023

Best Programmatic Campaign - EssenceMediacom, GroupM Nexus, & Choreograph: Cancer Research UK

Best Integrated Performance Campaign - M.i. Media & Happy Hour: Leading MyDieselClaim to World Cup Glory

M.i. Media Website | LinkedIn Leading MyDieselClaim to World Cup Glory M.i. Media and Happy Hour’s aim for MyDieselClaim was to aggressively hit the market, build mass awareness,

By Newsdesk

/ 18 May 2023

Best Integrated Performance Campaign - M.i. Media & Happy Hour: Leading MyDieselClaim to World Cup Glory