Latest News

Come Say “Hello, Partner” at Affiliate Huddle, April 19th 2023

We’re excited to catch up with the industry and ignite discussions about its future at Affiliate Huddle. If you can make it, make sure to sign up! If you can’t, we’ll be bringing you the highlights.

By Sol Wilkinson

/ 5 Apr 2023

The Creator Economy Stole the Show at PI LIVE Miami, Day Two

That’s a wrap! PI LIVE has taken Miami by storm, all rounded up with an Influencer Marketing Show takeover.

By Neve Fear-Smith

/ 5 Apr 2023

The Creator Economy Stole the Show at PI LIVE Miami, Day Two

Lemon8: TikTok Developers’ Game-Changing App Shaking Up Social Media

A new social media platform has bubbled, fizzed, and popped into the digital space from the makers of TikTok – Lemon8.

By Neve Fear-Smith

/ 4 Apr 2023

Lemon8: TikTok Developers’ Game-Changing App Shaking Up Social Media

PI LIVE Miami Day One: Partnerships Industry Casts a Spell Over the Magic City

Magic is in the air. PI LIVE Miami kicked off with a fantastic first day, as spectacular sessions and South Beach sunshine dazzled attendees, and what seemed to be a whole year’s worth of productive meetings took place in the Hyatt Regency Hotel. Explore the highlights below.

By Sol Wilkinson

/ 4 Apr 2023

PI LIVE Miami Day One: Partnerships Industry Casts a Spell Over the Magic City

Awarding Prosperous Partnerships: It’s Time to Unveil the 2023 USPA Winners

The winners of the second-ever US Partnership Awards have been announced! Did your company make the roster?

By Neve Fear-Smith

/ 4 Apr 2023

Awarding Prosperous Partnerships: It’s Time to Unveil the 2023 USPA Winners

Unlocking the Power of Sustainability in Partnership Marketing

Campaigns with sustainability at the core are set to play a major role within brand strategies in 2023.

By Jack Shute

/ 3 Apr 2023

Unlocking the Power of Sustainability in Partnership Marketing

Monthly Top Line – March 2023

The past month has seen an exciting number of promotions and hires for C-suite roles. What’s particularly inspiring is the amount of powerful women who have stepped into leadership positions, setting an example for the industry that we ought to continue.

By Sol Wilkinson

/ 31 Mar 2023

Life on the Other Side: Why Do Publishers Get Such a Raw Deal?

"After almost two decades network side, half a day spent as a publisher exposes how little the industry has invested in a positive user experience for affiliates. Why is it that they are so poorly served?"

By Kevin Edwards

/ 31 Mar 2023

Life on the Other Side: Why Do Publishers Get Such a Raw Deal?

Replay: Channel Gambling - What Will You Take a Chance on With Your Budgeting This Year?

Watch our webinar to explore how brand marketers can best bet their budgets in the year ahead. Taking a look into the key trends in spending, this webinar will also teach you what channel is the most reliable, and where industry leaders are betting their budgets when times are tight.

By Jack Shute

/ 30 Mar 2023

Replay: Channel Gambling - What Will You Take a Chance on With Your Budgeting This Year?

Indian Brands’ Influencer Marketing Budgets Set to Increase Despite TikTok Ban

Despite the initial shock that TikTok may be gradually slipping away from the media mix, perhaps this doesn’t have to be the be-all and end-all for the creator economy…

By Neve Fear-Smith

/ 30 Mar 2023

Indian Brands’ Influencer Marketing Budgets Set to Increase Despite TikTok Ban

The IAB’s New Ad Campaign Urges Digital Advertisers to ‘Shelve the Silverware’ and Demand the Gold Standard

The IAB UK’s latest campaign promotes its Gold Standard among advertisers, agencies, and its media partners, with the approach that getting the fundamentals of digital advertising right should be a priority.

By Jack Shute

/ 29 Mar 2023

Examining the Hype Around Live Stream Social Commerce: Is It a Game-Changer or a Passing Fad?

Trend predictions have been pointing in the direction of live-stream social commerce since the pandemic. But is it all it’s cracked up to be?

By Neve Fear-Smith

/ 29 Mar 2023