Latest News

Your daily download on performance marketing, affiliate marketing and the creator economy, covering the news and ideas shaping the partnership economy.

Moonpull Launches Verification Platform to Check Advertisers’ First-Party Data Tracking

The platform allows affiliate marketers to check the quality of brands' affiliate links before including them in a campaign.

By Sol Wilkinson

/ 18 Jul 2023

Twitter Creators Come Back to the Roost With Ad Revenue Payouts, but Will Threads Make Them Flock the Nest?

Creators are loving Twitter again after the app introduced a new monetisation programme where creators are compensated for revenue made from advertisements.

By Jack Shute

/ 17 Jul 2023

Twitter Creators Come Back to the Roost With Ad Revenue Payouts, but Will Threads Make Them Flock the Nest?

Replay: Third-Party Cookie Deprecation – Is Your Partner Marketing Tracking Future-Proofed?

Watch the webinar and stay ahead of the curve.

By Sol Wilkinson

/ 14 Jul 2023

Replay: Third-Party Cookie Deprecation – Is Your Partner Marketing Tracking Future-Proofed?

Instagram’s Social Channels Will Push Creator Subscriptions

The new feature will allow creators to better connect and build community with their paying subscribers, offering exclusive features.

By Jack Shute

/ 14 Jul 2023

Instagram’s Social Channels Will Push Creator Subscriptions

Talent Management Secrets: Closing the Creative Gap in Influencer Marketing at #IMSNYC23

Johanna Voss shares all you need to know about working in talent management, how it’s a crucial part of the influencer marketing process, and how you can make it work for you.

By Jack Shute

/ 13 Jul 2023

Talent Management Secrets: Closing the Creative Gap in Influencer Marketing at #IMSNYC23

ChatGPT Enters the Affiliate Space and Unleashes Conversational Coupon Code Opportunities

Discount codes can now be searched for within ChatGPT. How does this broaden the scope of affiliate marketing?

By Sol Wilkinson

/ 12 Jul 2023

ChatGPT Enters the Affiliate Space and Unleashes Conversational Coupon Code Opportunities

The Impact of the FTC's New Guidelines on Affiliates: Ho Hum or Oh, My!?

Will "unavoidable" disclosure cause roadblocks in the affiliate space?

By Brook Schaaf

/ 11 Jul 2023

TikTok LIVE Widens Creator Monetisation Opportunities With Subscriber-Only Videos

The new perk encourages subscribers to like, comment, and reply to one another, helping creators foster authentic connections with their TikTok community and reap the rewards.

By Jack Shute

/ 11 Jul 2023

TikTok LIVE Widens Creator Monetisation Opportunities With Subscriber-Only Videos

Marketplaces: Are the Pitfalls of the West Being Repeated in Southeast Asia?

How can brands ensure they are set up properly to drive traffic directly to their brand.com site?

By Jesper Kauth

/ 10 Jul 2023

Marketplaces: Are the Pitfalls of the West Being Repeated in Southeast Asia?

Timothy Armoo Shares His Gen Z Secret to Success for Brands

The 'Gen Z Sensei' shares his insights on the ever-changing relationship between content and commerce and how brands can win big with Gen Z.

By Jack Shute

/ 10 Jul 2023

Timothy Armoo Shares His Gen Z Secret to Success for Brands

Partnerize Partnership Day 2023 London - Key Takeaways

We’ve gathered all the best moments and standout themes from Partnerize’s flagship event this year.

By Jack Shute

/ 7 Jul 2023

Partnerize Partnership Day 2023 London - Key Takeaways

Kevin Edwards Announces Affiliate Marketing Trade Body, Says Tracking Will Be a Focus

The UK’s first affiliate marketing trade body now has an official name and domain. What will it do, and how can it help the industry?

By Sol Wilkinson

/ 7 Jul 2023

Kevin Edwards Announces Affiliate Marketing Trade Body, Says Tracking Will Be a Focus