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Mega Influencers, Social Bans and Booming Ad Spend: Influencer Marketing in Southeast Asia

Southeast Asia presents a well of opportunity for influencer marketing. But there are some important things to be aware of. Macro or micro influencers? Which social platform? How much growth can you expect? We explore below.

By Sol Wilkinson

/ 28 Nov 2023

Mega Influencers, Social Bans and Booming Ad Spend: Influencer Marketing in Southeast Asia

‘The Creator Economy Challenge’ With Mavrck's Associate Director of Influencer Innovation

Mavrck’s Lindsey Gamble shares key takeaways from his interactive session at IMS, which explored the dynamic world of influencer marketing and the bustling creator economy.

By Jack Shute

/ 27 Nov 2023

‘The Creator Economy Challenge’ With Mavrck's Associate Director of Influencer Innovation

Week in Review: Holiday Season Stats and Predictions

Record-breaking Black Friday predictions; the mistakes brands are making with holiday ads; and the demographics most likely to use BNPL over the holidays.

By Sol Wilkinson

/ 24 Nov 2023

Week in Review: Holiday Season Stats and Predictions

Zilch's CEO Reveals the Secret Sauce Behind Their Meteoric Rise

Learn more about Zilch's unique use of affiliate marketing and the factors that helped its rapid rise to a multi-billion dollar valuation.

By Sol Wilkinson

/ 24 Nov 2023

REPLAY: Maximising Your Black Friday Gains: Retaining Customers and Harnessing Data

What to do once the chaos is over. Turn the Black Friday surge into long-term value.

By Sol Wilkinson

/ 23 Nov 2023

REPLAY: Maximising Your Black Friday Gains: Retaining Customers and Harnessing Data

eBay Ads Reveal the New Black Friday Craze Amongst Young Consumers

Younger shoppers are much keener for Black Friday deals this year as the cost of living Christmas creeps around the corner, according to new data from eBay Ads.

By Jack Shute

/ 23 Nov 2023

Nominations Open for Hello Partner’s Global Top 30 Performance Media Pioneers

Hello Partner’s accolade lists aim to recognise and celebrate the outstanding individuals that enable the partnership marketing space to grow and thrive.

By Newsdesk

/ 22 Nov 2023

Nominations Open for Hello Partner’s Global Top 30 Performance Media Pioneers

Snapchat's Creator Revolution: Unveiling Exclusive Updates for Dynamic Brand Collaborations

Snapchat’s Head of Talent Partnerships EMEA unveils new and exclusive creator updates and features for enhanced brand collaborations.

By Jack Shute

/ 21 Nov 2023

Week in Review: ‘Tube Girl’ Enters Hollywood, Leading Agencies Share 2024 Creator Predictions, and More TikTok Bans

The creator economy navigates legal challenges, platform shifts, and Hollywood crossovers, promising an eventful 2024. We have everything you might have missed from the past week in influencer marketing and the creator economy.

By Jack Shute

/ 20 Nov 2023

Week in Review: ‘Tube Girl’ Enters Hollywood, Leading Agencies Share 2024 Creator Predictions, and More TikTok Bans

“Creators Crave a Sense of Belonging”: Head of TikTok LIVE Agency on its Evolution

Yenan Wang explains TikTok LIVE’s creator offering, the future of LIVE entertainment and social commerce, how the monetisation model works, and the truth behind gifting.

By Jack Shute

/ 17 Nov 2023

“Creators Crave a Sense of Belonging”: Head of TikTok LIVE Agency on its Evolution

Google is Competing with Discount Providers, What Does This Mean for Affiliate Marketing?

The search engine titan has been boosting its affiliate marketing efforts throughout the year. Now, it has a whole new ‘discounts’ page that appears when users search for deals. Will this leave affiliates high and dry?

By Sol Wilkinson

/ 17 Nov 2023

Republic of Media's Francesca Coia on Ending Stigma in Performance Marketing

What specific actions can you make to see the right kind of change in your workplace?

By Sol Wilkinson

/ 15 Nov 2023

Republic of Media's Francesca Coia on Ending Stigma in Performance Marketing