Creator Economy

News and analysis on influencer marketing, creator commerce and the platforms, brands and talent shaping the creator economy.

B2B Creators are Sleeping on LinkedIn, Says LinkedIn Tea’s Fatima Khan

Only 1 to 3% of LinkedIn users actively post content on the platform, says Khan.

By Madaline Dunn

/ 30 Jul 2026

YouTube Shopping Affiliate Programme Announces UK Rollout at CreatorFest 2026

At CreatorFest 2026, YouTube’s Head of Creator Partnerships for the UK&I officially launched the highly anticipated YouTube Shopping Affiliate Programme.

By Sofia Aira and Madaline Dunn

/ 30 Jul 2026

YouTube Shopping Affiliate Programme Announces UK Rollout at CreatorFest 2026

IP Moves Creators From Renting to Owning Their Audiences, Says Grace Andrews

According to the Creator Entrepreneur, creators should ditch algorithm-hacking in favour of thinking and building like a studio.

By Madaline Dunn

/ 29 Jul 2026

IP Moves Creators From Renting to Owning Their Audiences, Says Grace Andrews

SoFire’s Hot Campaigns: Zara Larsson x Depop is the Never-Ending Midnight Sun of Brand Partnerships

By Sofia Aira

/ 28 Jul 2026

Emily English and Sasha Jeppesen on Why Creator Marketing Needs to Return to its Creative Roots

I sat down with Emily English alongside Sasha Jeppesen to unpack why content in 2026 feels stale.

By Sofia Aira

/ 28 Jul 2026

Emily English and Sasha Jeppesen on Why Creator Marketing Needs to Return to its Creative Roots

CreatorFest 2026: Hannah Saycell on the Metrics That Actually Matter

At this year’s CreatorFest, we sat down with Hannah Saycell, the CEO and founder of Social Folk.

By Sofia Aira

/ 27 Jul 2026

CreatorFest 2026: Hannah Saycell on the Metrics That Actually Matter

What The New York Times AI Influencer Investigation Means for the Creator Economy

By Sofia Aira

/ 27 Jul 2026

What The New York Times AI Influencer Investigation Means for the Creator Economy

YouTube Shorts Under 30 Seconds Deliver the Strongest Results, Survey Finds

By Sofia Aira

/ 24 Jul 2026

YouTube Shorts Under 30 Seconds Deliver the Strongest Results, Survey Finds

Creators’ Content Back Catalogue Can Unlock Revenue and Followers, Says LADbible’s Alex Hick

If optimised effectively, creators can extend the shelf life of their content.

By Madaline Dunn

/ 24 Jul 2026

Creators’ Content Back Catalogue Can Unlock Revenue and Followers, Says LADbible’s Alex Hick

3 Lessons from George Sullivan on the AI Paradox and Why Passion Outperforms Data

Speaking live at CreatorFest 2026, George Sullivan, Founder of The Sole Supplier, breaks down senior marketing blunders.

By Sofia Aira

/ 23 Jul 2026

From Rented Audiences to Owned Communities: Disrupt on the Evolving Creator Economy at Cannes

We caught up with Jake Crabb and Jamie Hambleton from Disrupt Marketing at Cannes Lions 2026.

By Sofia Aira

/ 22 Jul 2026

From Rented Audiences to Owned Communities: Disrupt on the Evolving Creator Economy at Cannes

Niklas Schwake on Balancing Brand and Performance and the Power of Community

According to Metapic Co-CEO Niklas Schwake, community and trust are more important than followers and reach.

By Madaline Dunn

/ 22 Jul 2026