Creator Economy

News and analysis on influencer marketing, creator commerce and the platforms, brands and talent shaping the creator economy.

32 Marketers vs. 1 Creator: How Top Brands Really Structure Their Influencer Marketing Teams

Linqia’s new staffing report suggests that brands are keeping internal content creation on a surprisingly short leash.

By Sofia Aira

/ 13 Aug 2026

32 Marketers vs. 1 Creator: How Top Brands Really Structure Their Influencer Marketing Teams

Anthropic Introduces AI Content Watermark: What it Means for the Industry

With more transparency around AI-generated content incoming, is the era of AI slop coming to an end?

By Madaline Dunn and Sofia Aira

/ 12 Aug 2026

Anthropic Introduces AI Content Watermark: What it Means for the Industry

GIMA Shortlist Spotlight: Level Crossing Safety that Hit Different

By Sofia Aira

/ 12 Aug 2026

GIMA Shortlist Spotlight: Level Crossing Safety that Hit Different

Disney and TikTok Partner to Bring Creator Content Directly onto Disney+ in Landmark Global Deal

The first-of-its-kind agreement gives digital creators access to Disney IP while launching a joint Ambassador Programme to nurture top talent.

By Sofia Aira

/ 10 Aug 2026

Disney and TikTok Partner to Bring Creator Content Directly onto Disney+ in Landmark Global Deal

GIMA Shortlist Spotlight: For F**k’s Sake: Reframing Sex Education for a Generation Raised on Porn

By Sofia Aira

/ 6 Aug 2026

GIMA Shortlist Spotlight: For F**k’s Sake: Reframing Sex Education for a Generation Raised on Porn

Why OpenAI’s Luxury Retreat Missed the Mark, and What AI Brands Must Learn

Billion Dollar Boy CMO Becky Owen explains where OpenAI missed the mark.

By Sofia Aira

/ 6 Aug 2026

Why OpenAI’s Luxury Retreat Missed the Mark, and What AI Brands Must Learn

How Do Brands Break Free of the Algorithm? Annabel Harris on Strategic Moments & Influence Everywhere

From brands to creators, The Goat Agency’s Annabel Harris walks through how to make moves in 2026.

By Newsdesk

/ 5 Aug 2026

How Do Brands Break Free of the Algorithm? Annabel Harris on Strategic Moments & Influence Everywhere

Snapchat Clamps Down on 'AI Slop': What it Means for UK Creators and Brands

Snapchat has officially joined the growing coalition of social platforms taking aim at AI content.

By Sofia Aira

/ 4 Aug 2026

Snapchat Clamps Down on 'AI Slop': What it Means for UK Creators and Brands

Cultivating Community and Navigating the Multi-Platform Era: A Conversation with Twitch’s Pontus Eskilsson

At CreatorFest 2026, I had the pleasure of sitting down with Pontus Eskilsson, VP Global Partnerships at Twitch.

By Sofia Aira

/ 4 Aug 2026

Cultivating Community and Navigating the Multi-Platform Era: A Conversation with Twitch’s Pontus Eskilsson

AI-Generated Content Under Regulatory Spotlight as EU AI Act Takes Effect

With AI-generated content on the rise, the new rules aim to enhance transparency for users.

By Madaline Dunn

/ 4 Aug 2026

AI-Generated Content Under Regulatory Spotlight as EU AI Act Takes Effect

Kantar’s Vera Sidlova on the Tools, Challenges & Future of Influencer and Creator Marketing

Sidlova says that on the horizon, she expects more questions about whether authenticity can be scaled.

By Madaline Dunn

/ 31 Jul 2026

Kantar’s Vera Sidlova on the Tools, Challenges & Future of Influencer and Creator Marketing

Market Movers: July 2026

Here are the job moves, investments, and launches that caught our eye this month.

By Newsdesk

/ 30 Jul 2026

Market Movers: July 2026