Newsdesk
The Hello Partner newsdesk covers the stories shaping performance marketing, partnerships and the creator economy, from breaking news to event coverage and the occasional hot take.
“The Click Was Never the True Measure of Value”: Matt Gilbert on the Machine-Mediated Market and Connecting Outcome to Influence
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Agentic Commerce Users Could Reach 1.3 Billion Globally by 2031, New Research Forecasts
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YouTube Creator Content Appears in More Than 25% of AI-Generated Answers, New Data Shows
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