The Best Creator Founded Brand award honours the visionary entrepreneurs who have turned their personal creativity and industry insight into a thriving, sustainable business while maintaining the trust of their audience.
The Winner
Executive producers and creative duo Tati Kapaya and Rebekah Nkirote took home the trophy for their compelling podcast and media series, Creators on Creators. The series delivers candid, behind-the-scenes conversations with leading digital figures about the realities of building brands, navigating the creator economy, and maintaining long-term audience connection. Tati and Rebekah were celebrated by the judges for establishing an influential, peer-driven brand that genuinely elevates and supports the wider creator community.
The Hello Partner newsdesk covers the stories shaping performance marketing, partnerships and the creator economy, from breaking news to event coverage and the occasional hot take.
Mia McGrath - @miarose_mcgrath
Instagram | TikTok
The Award
The Emerging Creator of the Year award celebrates breakout talents who have made an extraordinary impact in a short space of time.
Jamie Walton - @nettlesandpetals
Instagram | TikTok
The Award
The Purpose Driven Creator of the Year award honours creators who use their platform to champion vital social, environmental, or ethical causes. It
Rachel Lee - @eatsbyrachel
Instagram | YouTube
The Award
The Food & Drink Creator of the Year award celebrates creators who bring culinary passion, vibrant storytelling, and mouth-watering inspiration to digital
Hannah Witton - @hannahwitton
Instagram | YouTube
The Award
The Industry Hero - Creator's Choice award is a special accolade voted for directly by the public and fellow creators. It recognises
The Founder of Frugal Chic, Mia McGrath is an ex 9-5 employee turned solopreneur who generated £100k+ profit in her first year as a creator and launched successful digital
The eternal question prevails – what are the metrics that brands, creators and agents ACTUALLY need to care about, and which ones can be left in 2025?
We know how busy
According to Ben Smye, Head of Marketing at Atolls, while traffic can be gamed, influence can’t, and community and content partners shouldn't be judged purely on the last click.
