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Creator Economy Influencer Marketing

They Took Home the Euros, Now How Much Are the Lionesses Taking Home as Influencers?

For brands looking to invest in a sport that’s reaching new heights, the Lionesses are a golden opportunity.

Affiliate Partnerships Performance Marketing Newsdesk

Affiliate Marketing Strengthens Its Influence in Southeast Asia

Report shows that affiliate is now central to creator commerce and product discovery in Southeast Asia.

Affiliate Partnerships Performance Marketing Newsdesk

Meet the Judges for the GPMAs 2025

The judges will soon begin work on ranking, voting, and debating who should win at the GPMAs this year. Here, they provide some thoughts.

Performance Marketing Affiliate Partnerships Newsdesk

Nectar360 and Marriott Bonvoy Turn Loyalty into Full-Funnel Growth

The new partnership reveals how loyalty programmes can become full-funnel ecosystems, driving immense value for both savvy shoppers and partnered brands.

Newsdesk Creator Economy

Meta Refuses to Sign EU AI Code of Practice in Shocking Statement

Meta has opted not to endorse the European Union’s (EU) new voluntary Code of Practice, which is intended to guide companies in complying with the bloc’s forthcoming AI Act.

Affiliate Partnerships Performance Marketing Newsdesk

Strategic Evolution in a Time of Disruption: What to Expect from PI LIVE Europe 2025

Exploring the key themes shaping this year’s PI LIVE Europe agenda.

Affiliate Partnerships Performance Marketing Influencer Marketing Partner+

Agency Wins: Assembly Global Wins Hyatt Affiliate Business

Major wins from the past month.

Creator Economy Influencer Marketing Newsdesk

First Look at the CreatorFest 2025 Agenda

Curated insights for an increasingly professional and fast-evolving creator economy.

Influencer Marketing

SoFire’s Hot Campaigns: Rhode Skin’s Lemontini Peptide Lip Tint and the Art of Influencer Founders

In this brand new series titled So-Fire’s Hot Campaigns, hosted by Sofia Aira (if you couldn't tell), I’ll be deep-diving into what makes an influencer marketing campaign uber successful, or hot, if you will. In today’s industry, we know that standing out requires more than...