The Performance Marketing Awards returned for its 20th edition on 12 May 2026, marking two decades of recognising the campaigns, technology, and talent driving the performance marketing industry forward. Hosted by Hello Partner and presented by Jimmy Carr at the iconic Grosvenor House on Park Lane, this landmark ceremony brought together the great and the good of the affiliate, partnership, and performance marketing world for a night to remember.
From 12 categories and fish and chips in a pub by ExCeL to 30+ categories and a full house on Park Lane, the PMA has grown alongside an industry that has fundamentally changed the way brands acquire customers, measure results, and build long-term partnerships. The 2026 edition celebrated that journey while shining a light on the work being done right now, across creator-led performance, AI-driven campaign strategy, full-funnel affiliate, social commerce, and beyond.
This year also saw the launch of the Shortlist Brunch at Soho House, an exclusive pre-ceremony gathering for shortlisted entrants, sponsors, and special guests to come together in one of London's most iconic members' clubs for food, conversation, and a little well-earned anticipation ahead of the main event.
Winners across 30+ categories were announced on the night, with Gold, Silver, and Bronze recognising the strongest entries across brand, agency, technology, and individual performance. The 2026 winner roster featured some of the biggest names in the industry alongside the challengers and independents making serious noise.
Ceremony photos are available to view and download, and the full winners gallery is live now.