Welcome back to Influencer Insider. That's all. 👜
The Devil Wears Prada 2 has taken over all kinds of brands from beauty to tech, and we've got a ranking of the best we've seen so far.
In the sports world, Nike has had an interesting few weeks. From a removed Boston Marathon slogan to a fantastic London Marathon float racing down the Thames, they made a smooth recovery.
Also, remember this time last year when Unilever CEO Fernando Fernandez said he wanted to hire 20x more influencers? We found out if he actually lived up to that promise.
Let's get into the news, at a glacial pace. 💋
In today's newsletter:
- Pick of the day: Ranking The Devil Wears Prada 2’s Brand Collabs: Who is Runway's It Girl?
- Trending: Nike Debuts London Marathon Campaign Following Boston Ad Backlash
- Campaign of the week: KitKat break mode
📝 Pick of the day
Ranking The Devil Wears Prada 2’s Brand Collabs: Who is Runway's It Girl?
Meryl Streep isn’t the only iconic thing to be returning to The Devil Wears Prada sequel: let’s talk about brand collabs.
20 years ahead of The Devil Wears Prada’s 2006 release, the advertising landscape looks completely different. Where brand partnerships once leaned on logo placement and red carpet visibility, today’s tie-ins are built for participation: think gamified drops, creator-ready formats, and IRL moments engineered for social spillover.
↗ Trending
What's hot on Hello Partner right now
Nike Debuts London Marathon Campaign Following Boston Ad Backlash
Nike debuted a successful London Marathon campaign after the Boston Marathon 'walkers tolerated' controversy.
One Year Ago, Unilever CEO Swore to Hire ‘20x More Influencers.’ Did It Deliver on That Promise?
One year ago, Unilever’s CEO Fernando Fernandez announced that he would be hiring “20 times the amount of influencers” in a new marketing strategy.
Visa Launches New UK Creator Debit Card in Partnership with TikTok
Visa has just partnered with TikTok to launch a UK-first product designed to tackle one of the sector’s most persistent problems: cash flow.
The Department for Culture, Media and Sport Moves to Recognise Creator Businesses after Call from the Digital Creators APPG
The Department for Culture, Media and Sport has accepted the call from the Digital Creators APPG.
🎥 Creator Close Friends: Ceylan Monteith on How to Find and Stay Consistent with Your Niche
One of the hardest mental blocks to get over as a creator is deciding and firming your type of content. Ceylan is here to make that easier for you.
Ceylan and I sat down to discuss how to find and win posting in your niche if you're struggling to get your feet off the ground.
A Guide to LinkedIn Content Creation
While many people still see LinkedIn purely as a job-hunting or corporate B2B platform, it has evolved into a space where creators, founders, marketers, and professionals build communities, share ideas, and tap into opportunities.
If you’ve been thinking about posting but feel unsure where to start, this guide will help you get going!
by Kamya Marwah
✨ Campaign of the week: KitKat break mode
Behold: the digital detox KitKat.
KitKat is taking "Have a Break" to a new level by turning its packaging into a functional cellular, Wi-Fi, and Bluetooth blocker.
Following the success of their award-winning "Phone Break" campaign, this physical product addresses the growing digital detox trend we’ve seen from brands like Heineken and Polaroid. It’s a clever piece of packaging innovation that fits so well with the offline culture we're seeing evolve this year.
👀 Algowatch: Testing 1..2..3...
Head of Instagram Adam Mosseri reports that the team could be building a voiceover feature for Stories.
Influencer marketers, you have until 30th April to get your GIMA applications in before the late entry deadline.
Download the entry kit and learn more here.
💭 Thursday thoughts
I can't recommend enough taking your bestie to the Glasto Medieval Fayre on a random Sunday. Watch out fair ladies, I am now lethal with a bow and arrow.
👩💻 Jobs Board
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Company: Marvel FMCG - Certified B Corporation®
Location: Remote (UK)
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Until next time!
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Sofia Aira Journalist Email me Connect with me on LinkedIn |
