Omnicom Media Names Stevie Johnson to Lead Creo in the UK

Exciting creator economy news - Omnicom Media has appointed Stevie Johnson as Head of Creo in the UK.

The newly created role puts Johnson in charge of Omnicom’s influencer and creator marketing offering across its UK agencies, following the launch of Creo, known as OMCreo in the UK. 

Launched in 2025, Creo brings Omnicom Media’s influencer capabilities together under one roof and is designed to help brands keep pace with a media landscape increasingly shaped by creators rather than traditional channels.

Omnicom Media’s The Future of Brand Influence research highlights just how influential creators have become in driving everything from discovery through to conversion.

Creo is built to reflect that shift. In his new role, Johnson will focus on delivering integrated, audience-first, data-led creator solutions across Omnicom Media UK. The aim is social-first, full-funnel strategies that connect brands with the right creators and drive clear, measurable outcomes.

Johnson joins from Disrupt, where he was Managing Director, and has previously held senior roles at Open Influence and Brandbassador. 

He will report to Harriet Perry, Chief Media & Partnerships Officer at Omnicom Media UK, and work closely with teams across digital, social and partnerships.

Sam Holt, Chief Digital Officer at Omnicom Media UK, said the appointment reflects how influence now sits at the heart of effective brand communication:

“As the media landscape continues to evolve, the ability to connect with audiences through influence has become a critical component of effective brand communication. With Stevie’s leadership, Creo is perfectly placed to deliver credible, scalable and measurable solutions that reflect how today’s consumers engage with content and culture.”

For Johnson, the role comes at a key moment for the creator economy. Influence is now deeply woven into how brands grow, from first touch through to purchase, and demands a more integrated approach.

“This is a pivotal moment in the creator economy,” he said. “Influence has never been more integral to the digital landscape than right now. With Omnicom’s scale, data and technology, we are in a strong position to build creator-first strategies that sit fully within the media ecosystem and deliver real, measurable impact for clients.”