TikTok For Business launched in June 2020 with the aim of creating a home for brands and marketers to be creative storytellers, and meaningfully engage with the broader communities around them. The platform has been extremely successful, with many partners utilising the opportunity to tap into sounds, actions, and feelings.
TikTok always strives to create seamless and simple solutions that deliver across every marketing touchpoint, allowing for rich and immersive storytelling. These solutions and tools for brands and creators have led to viral, cultural moments that have created a positive impact.
The platform is now thrilled to unveil TikTok World, a bespoke virtual platform and event that will explore the future of creativity, community, and commerce. This experience is being showcased to the marketing community, allowing the marketers to unlock new opportunities for brands on TikTok.
During the event, you can expect to be introduced to new creative, branding, and commerce solutions and more. Current partners can expect to delve into an entirely new stream of opportunities on the platform. New partners will discover that TikTok is the platform to connect with, move, and entertain today’s consumers, and learn how to get started.
Transforming the meaning of entertainment
TikTok and its community have transformed the meaning of entertainment, creativity, and connection. Creators on the app are shaping culture and community globally.
In order to foster even more successful collaborations between brands and creators, TikTok will deliver solutions to ensure that partnerships are seamless and that the content entertains. A suite of tools will be available to brands of all sizes allowing them to be empowered in their role as a creator on TikTok.
Tools are being introduced that bolster quantifiable, data-driven aspects of advertising such as reach, impact, measurability, and viewability in order to help brands make the most of every media investment they make on TikTok.
The TikTok business team is excited to create an ecosystem of solutions and tools for their partners to easily show up, engage, and jump in on the cultural phenomenon that is the TikTok community. You can sign up to TikTok World for the first-ever global experience to find out exactly why and how ‘It Starts on TikTok’.