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We're bouncing into an exciting season for the industry. PI LIVE Europe - Festival of Partnerships is right around the corner — my first with Hello Partner — and Conference Producer Sol Wilkinson has put together an incredible agenda for conversations you won't get anywhere else. More on that and our first-of-its-kind keynote tomorrow.
This week, we've also got details on PI LIVE BuildLab, an initiative for architecting the next-gen partnership tools, new data on LLMs and coupons, as well as insight into AI-driven job cuts and more.
Now, let’s roll with the news.
Levanta: You don't have time to audit your program. Good, you don't need to.
You don't have time to comb through your affiliate program right now. You barely have time for the partners who are actually posting.
That's exactly how programs go quiet. One partner stops showing up. Nobody notices because nobody has time to look. Your top 3 quietly start carrying 80% of sales while new applications pile up unread.
This isn't a cleanup project. It's 7 signs to look for, 2 minutes – no spreadsheet, no audit, no digging through payout history.
REVO generated more than $1M in affiliate sales, and Grace & Stella drove $350K while climbing from Amazon BSR #520 to #28.
In today's newsletter:
- Pick of the day: Stop Talking, Start Building: PI LIVE BuildLab Launches to Architect Next-Gen Partnership Tools.
- Trending: VideoAmp Axes 20% of its Workforce in AI Push.
- Industry Insight: Want to Become a Better Affiliate Manager?
Pick of the day
Stop Talking, Start Building: PI LIVE BuildLab Launches to Architect Next-Gen Partnership Tools
AI is the word on everyone’s lips. From tracking and attribution to automation and fraud prevention, the industry is abuzz with concerns, questions and challenges.
We’ve sat in on the panel sessions and debated at the roundtables, but how do you turn discourse into action?
This September, PI LIVE BuildLab is where we stop talking and start building.
Who's architecting the next-gen partnership tools? Every place is now filled, and we'll soon be releasing our full participants list.
“Innovation and entrepreneurship have been the building blocks of the partnerships industry from day one. Constant evolution has always underlined the success of partner marketing - from mobile and social content to the rise of AI. This is why impact.com is delighted to be supporting the first-ever edition of PI Live Build Lab,” said Anthony Clements, UK Country Manager at Impact.com, speaking on the launch.
Introducing our Boutique Agency Pass!
Some of the most innovative agencies started as a single consultant, or a small, founder-led team with big ideas.
At PI LIVE, we want to invest in what comes next. That's why we've created a limited-time offer exclusively for independently owned agencies with 10 or fewer employees, or a dedicated affiliate/influencer division of 10 or fewer staff.
🎟️ Just £495 per pass
👥 2 passes per agency
Come and meet the brands, publishers, creators and industry leaders shaping the partnerships industry 🤝
Only 50 tickets available. Offer ends 31 August. These will go fast.
Head here to get yours.
Trending
What's hot on Hello Partner right now
AI Chatbots Aren’t Good at Finding Discounts, New Research Shows
According to new data, LLM chatbots’ most-relied-on source had one of the lowest hit rates.
VideoAmp Axes 20% of its Workforce in AI Push
Included in these staff cuts is the CTO of the ad measurement platform, a role that will reportedly not be refilled.
PubMatic Rolls Out Guardrail Architecture For Agentic Advertising
According to the adtech company, the framework aims to provide buyers with control and agent auditing capabilities.
Teads Launches Lawsuit Against Google Over “Exclusionary” Ad Tech Practices
Teads is just the latest SSP to file against the tech titan in the last year.
Affiliate Marketers in the AI Age Have the Chance to be More Influential Than Ever
According to Ben Smye, Head of Marketing at Atolls, while traffic can be gamed, influence can’t, and community and content partners shouldn't be judged purely on the last click.
Industry Insight
Stay at the top of your game
Looking to become a better affiliate manager? This week, we share Alexandra Gogalniceanu’s insights from a media buyer’s perspective.
First off, communication: it matters. Alexandra says that while an offer might not be jumped on straight away, staying visible and maintaining good communication keeps a relationship alive.
“Yes, we know you have 500 affiliates and 47 telegram messages. Sometimes we’re also too busy to do anything with your offer today. But that doesn’t mean we won’t test it next month.”
And, in order to maintain your credibility, technical knowledge is key. That means you need to understand the basics, whether that's tracking and postbacks or basic troubleshooting. In tandem: know your numbers. Data is the foundation of the industry, so you should be able to interpret this information and use it to take ownership of problems and find solutions.
You should also be curious about traffic, and where it comes from, Alexandra notes. Getting your head around how affiliates acquire traffic will give you more insight into what they need, and act accordingly.
At the same time, you should have knowledge about what you’re actually promoting.
“If you’re asking someone to spend their own money testing your offer, you should understand the product, the funnel, the audience, the limitations and what actually makes it convert.”
And the underrated quality among affiliate managers? Proactivity. Spot the affiliate opportunity and provide the path.
“A good AM sees the opportunity before the affiliate knows to ask for it. And ultimately, that’s what I think the job should be about. Not just managing offers and affiliates. Helping both sides make more money.”
Amusing Affiliates
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Until next time,
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Madaline Dunn Community Editor Email me Connect with me on LinkedIn |
