PayPal Wins Dismissal of Influencer Lawsuit Over Honey’s Alleged Cookie Stuffing
The court states that the complaint fails to demonstrate concrete harm, noting that lost commissions result from last-click attribution rules.
Performance Marketing324
Read about the latest trends in performance marketing from staples including programmatic, data and search to emerging strategies on performance OOH, CTV and the convergence of brand and performance.
Check out the latest posts
How AI Agents Are Reimagining Personalisation for Newsletters
As brands double down on owned channels, newsletters are stepping into a new era. AI is making them more adaptive, more measurable, and far more effective at delivering the right message at the right moment.
Black Friday Survival Guide for Affiliate Marketers
Top tips for the end-of-year frenzy from intelligent minds across the industry.
Profound Launches Leaderboard of Brand Visibility in LLMs
Why this public index will be useful for both advertisers and affiliates moving forward.
Lulu Guinness CMO John Sadeghipoor on Growth, Creativity, and the Future of a British Icon
At PI LIVE, we caught up with John Sadeghipoor, Chief Marketing Officer at Lulu Guinness, who shared how the heritage brand has experienced a remarkable year of growth and innovation.
“We’re Providing Certainty in Uncertain Times” Reward Gateway | Edenred on Black Friday
Reward Gateway | Edenred is gearing up for a busy holiday season, with ambitious targets, new campaigns rolling out, and global expansion on the horizon.
