Performance Marketing - Hello Partner (Page 9)

Agency Wins: Assembly Global Wins Hyatt Affiliate Business

Major wins from the past month.

By Sol Wilkinson

/ 22 Jul 2025

Agency Wins: Assembly Global Wins Hyatt Affiliate Business

OpenAI Integrates In-Chat Checkout, What Does This Mean for Affiliate Marketing?

As OpenAI turns ChatGPT into a shopping destination, questions mount over how the platform handles attribution, affiliate content, and ethical grey areas in the AI-led customer journey.

By Sol Wilkinson

/ 17 Jul 2025

OpenAI Integrates In-Chat Checkout, What Does This Mean for Affiliate Marketing?

Market Movers: Linkby Raises $15M Series B to Fuel U.S. Expansion

Plus, Levanta launches first-ever external traffic integration with TikTok Shop, and Wildfire Systems launches AI cashback solution.

By Sol Wilkinson

/ 16 Jul 2025

Market Movers: Linkby Raises $15M Series B to Fuel U.S. Expansion

“We’re Helping Lead the AI Era” Rakuten Advertising Talks New AI Tools

Following on from May’s superb Optimism event, we caught up with Rakuten Advertising’s SVP Product & Technology to find out more about the platform’s AI upgrades.

By Sol Wilkinson

/ 16 Jul 2025

“We’re Helping Lead the AI Era” Rakuten Advertising Talks New AI Tools

One Day Left to Enter GPMAs

Submit your entry in the next 24 hours for a chance at winning.

By Newsdesk

/ 15 Jul 2025

Perplexity’s Comet Browser Raises Big Questions for Affiliate Marketing

The new browser can compare products, fill up shopping carts, and direct users through the entire funnel in seconds. Affiliate content is undoubtedly being used. So, what’s to be done?

By Sol Wilkinson

/ 11 Jul 2025

Perplexity’s Comet Browser Raises Big Questions for Affiliate Marketing

“It’s an Affiliate Market. They’re Not Even Being Shy About It” Partnerize CEO on Affiliate Marketing’s Huge AI Opportunity

Partnerize CEO Matt Gilbert urges the affiliate industry to unite and harness AI’s power to grow from $20bn to $100bn, stating, “Our moment is now.”

By Sol Wilkinson

/ 1 Jul 2025

“It’s an Affiliate Market. They’re Not Even Being Shy About It” Partnerize CEO on Affiliate Marketing’s Huge AI Opportunity

Unlocking the Power of Connections: CreatorFest and PI LIVE Europe’s New Hosted Meetings Programme

Learn about Hosted Meetings, a premium opportunity tailored specifically for brands and retailers.

By Newsdesk

/ 1 Jul 2025

Unlocking the Power of Connections: CreatorFest and PI LIVE Europe’s New Hosted Meetings Programme

Amy Kean to Headline PI LIVE Europe: Prepare to Be Un-Normal

The CEO of Good Shout and advertising’s favourite provocateur joins the speaker lineup with a keynote that challenges conformity and champions creativity.

By Sol Wilkinson

/ 1 Jul 2025

Amy Kean to Headline PI LIVE Europe: Prepare to Be Un-Normal

Partnerize Acquires Data Intelligence Platform Konnecto

The move has been described as a “turning point for the entire category.”

By Sol Wilkinson

/ 27 Jun 2025

Partnerize Acquires Data Intelligence Platform Konnecto

“A New Era for impact.com” CMO Cristy Garcia on Reimagining Performance Marketing

impact.com’s Cristy Garcia muses on consumer trust, community, and why now is the time for CMOs to re-evaluate their spend.

By Sol Wilkinson

/ 27 Jun 2025

“A New Era for impact.com” CMO Cristy Garcia on Reimagining Performance Marketing

New UK Data Law Could Make Affiliate Tracking Exempt from Consent

However, there is work to be done if affiliate marketing is going to meet the necessary requirements.

By Sol Wilkinson

/ 20 Jun 2025

New UK Data Law Could Make Affiliate Tracking Exempt from Consent