Performance Marketing - Hello Partner (Page 8)

Lulu Guinness CMO John Sadeghipoor on Growth, Creativity, and the Future of a British Icon

At PI LIVE, we caught up with John Sadeghipoor, Chief Marketing Officer at Lulu Guinness, who shared how the heritage brand has experienced a remarkable year of growth and innovation.

By Sofia Aira

/ 5 Nov 2025

Lulu Guinness CMO John Sadeghipoor on Growth, Creativity, and the Future of a British Icon

“We’re Providing Certainty in Uncertain Times” Reward Gateway | Edenred on Black Friday

Reward Gateway | Edenred is gearing up for a busy holiday season, with ambitious targets, new campaigns rolling out, and global expansion on the horizon.

By Sol Wilkinson

/ 4 Nov 2025

“We’re Providing Certainty in Uncertain Times” Reward Gateway | Edenred on Black Friday

Skip the AI Gimmicks and Start Building Something That Works

Don't get caught up in the AI gold rush, warns Tradedoubler CTO Victoria Normark. We've seen scenes like this before, and we know who the real winners will be.

By Victoria Normark

/ 4 Nov 2025

Skip the AI Gimmicks and Start Building Something That Works

Kevin Edwards on the Affiliate Renaissance

The APMA’s Founder and Director talks about challenges and opportunities in affiliate marketing.

By Sol Wilkinson

/ 30 Oct 2025

Kevin Edwards on the Affiliate Renaissance

Only 16% of Sales Are Truly Influenceable, Affiliate Marketing Is Ready to Lead the Full-Funnel Era

A minority of consumers are swayed by lower-funnel tactics. Affiliate might have the full-funnel answer for brands.

By Sol Wilkinson

/ 28 Oct 2025

Only 16% of Sales Are Truly Influenceable, Affiliate Marketing Is Ready to Lead the Full-Funnel Era

“Publishers Need Access to More Data” Julia Stent and Sofia Charalambous Discuss a Big Year for Affiliate Tracking

Has tracking improved this year? Two experts gave us the rundown of what’s working and what’s not in 2025.

By Sol Wilkinson

/ 28 Oct 2025

“Publishers Need Access to More Data” Julia Stent and Sofia Charalambous Discuss a Big Year for Affiliate Tracking

“This is how you attribute fairly in a clickless world” Sean Sewell, Partnerize, Announces VantagePoint

Partnerize’s latest product will help advertisers and publishers track, measure, and reward affiliate influence inside LLM responses.

By Sol Wilkinson

/ 23 Oct 2025

“This is how you attribute fairly in a clickless world” Sean Sewell, Partnerize, Announces VantagePoint

PI LIVE Europe 2025 Day One: Creativity, Clarity, and the Future of Partnerships

The first day of PI LIVE Europe 2025 kicked off with fantastic energy.

By Sofia Aira

/ 22 Oct 2025

PI LIVE Europe 2025 Day One: Creativity, Clarity, and the Future of Partnerships

A Night to Remember: Global Performance Marketing Awards Celebrate Industry Excellence

Find out who took home the trophies.

By Newsdesk

/ 21 Oct 2025

A Night to Remember: Global Performance Marketing Awards Celebrate Industry Excellence

Why Events-Based Tracking Will Strengthen Your Affiliate Programme

More transparency, more trust, more investment.

By Sol Wilkinson

/ 14 Oct 2025

Why Events-Based Tracking Will Strengthen Your Affiliate Programme

Perplexity Pauses Ads, Doubles Down on Publishers, and Sam Altman Considers Affiliate Marketing

New gestures from major AI companies point to good things for affiliate marketing.

By Sol Wilkinson

/ 13 Oct 2025

Perplexity Pauses Ads, Doubles Down on Publishers, and Sam Altman Considers Affiliate Marketing

Building the Future of Affiliate: Inside Awin’s AI-Powered Vision with Rosalyn Berrisford

At PI LIVE 2025, Awin is making waves with its bold session “Get Sh*t Done with Awin” and an upcoming AI-first affiliate platform.

By Sofia Aira

/ 13 Oct 2025

Building the Future of Affiliate: Inside Awin’s AI-Powered Vision with Rosalyn Berrisford