Performance Marketing - Hello Partner (Page 8)

Only 16% of Sales Are Truly Influenceable, Affiliate Marketing Is Ready to Lead the Full-Funnel Era

A minority of consumers are swayed by lower-funnel tactics. Affiliate might have the full-funnel answer for brands.

By Sol Wilkinson

/ 28 Oct 2025

Only 16% of Sales Are Truly Influenceable, Affiliate Marketing Is Ready to Lead the Full-Funnel Era

“Publishers Need Access to More Data” Julia Stent and Sofia Charalambous Discuss a Big Year for Affiliate Tracking

Has tracking improved this year? Two experts gave us the rundown of what’s working and what’s not in 2025.

By Sol Wilkinson

/ 28 Oct 2025

“Publishers Need Access to More Data” Julia Stent and Sofia Charalambous Discuss a Big Year for Affiliate Tracking

“This is how you attribute fairly in a clickless world” Sean Sewell, Partnerize, Announces VantagePoint

Partnerize’s latest product will help advertisers and publishers track, measure, and reward affiliate influence inside LLM responses.

By Sol Wilkinson

/ 23 Oct 2025

“This is how you attribute fairly in a clickless world” Sean Sewell, Partnerize, Announces VantagePoint

PI LIVE Europe 2025 Day One: Creativity, Clarity, and the Future of Partnerships

The first day of PI LIVE Europe 2025 kicked off with fantastic energy.

By Sofia Aira

/ 22 Oct 2025

PI LIVE Europe 2025 Day One: Creativity, Clarity, and the Future of Partnerships

A Night to Remember: Global Performance Marketing Awards Celebrate Industry Excellence

Find out who took home the trophies.

By Newsdesk

/ 21 Oct 2025

A Night to Remember: Global Performance Marketing Awards Celebrate Industry Excellence

Why Events-Based Tracking Will Strengthen Your Affiliate Programme

More transparency, more trust, more investment.

By Sol Wilkinson

/ 14 Oct 2025

Why Events-Based Tracking Will Strengthen Your Affiliate Programme

Perplexity Pauses Ads, Doubles Down on Publishers, and Sam Altman Considers Affiliate Marketing

New gestures from major AI companies point to good things for affiliate marketing.

By Sol Wilkinson

/ 13 Oct 2025

Perplexity Pauses Ads, Doubles Down on Publishers, and Sam Altman Considers Affiliate Marketing

Building the Future of Affiliate: Inside Awin’s AI-Powered Vision with Rosalyn Berrisford

At PI LIVE 2025, Awin is making waves with its bold session “Get Sh*t Done with Awin” and an upcoming AI-first affiliate platform.

By Sofia Aira

/ 13 Oct 2025

Building the Future of Affiliate: Inside Awin’s AI-Powered Vision with Rosalyn Berrisford

How Affiliates Are Using Newsletters for Growth

Everyone has heard that newsletters have become a powerful channel for affiliates, but how do you actually go about optimising them? Reward Gateway | Edenred share lessons from their leading strategies.

By Sol Wilkinson

/ 7 Oct 2025

Tradedoubler Teams Up with PartnerBoost, Ready for Prime Day

Launching first in Germany, Tradedoubler’s Amazon opportunities will extend across Europe and US soon.

By Sol Wilkinson

/ 3 Oct 2025

Tradedoubler Teams Up with PartnerBoost, Ready for Prime Day

Spotify Partners with Amazon Ads to Expand Programmatic Reach

Spotify has teamed up with Amazon Ads in a global deal that makes its audio and video inventory available through Amazon’s DSP. Advertisers can now buy Spotify programmatically across nine markets, with more to follow in 2026.

By Sol Wilkinson

/ 1 Oct 2025

Spotify Partners with Amazon Ads to Expand Programmatic Reach

Adlook and smartclip Unite to Enhance Privacy-First CTV Ads in Europe

Advertisers can tap into measurable, precise CTV opportunities, compliant with privacy regulations across Europe's rising CTV market.

By Sol Wilkinson

/ 30 Sep 2025

Adlook and smartclip Unite to Enhance Privacy-First CTV Ads in Europe