Spotify has struck a global deal with Amazon Ads, opening up its audio and video inventory to buyers on Amazon’s DSP.
From today, advertisers in the U.S., U.K., Canada, Germany, France, Italy, Spain, Brazil, and Mexico can buy Spotify programmatically through the platform. More markets are lined up for 2026.
Amazon DSP already gives buyers access to Netflix, Disney, Roku, and even SiriusXM inventory. Adding Spotify’s 696 million monthly users significantly strengthens its audio play; a channel Amazon says has been “underserved” in programmatic.
Meredith Goldman, director of Amazon DSP, called the tie-up “unprecedented scale across Amazon and open internet audio supply,” adding that it helps advertisers plan and activate more holistically.
For Spotify, the deal builds on April’s launch of the Spotify Ad Exchange (SAX). That move brought in partners like The Trade Desk and Google DV360, which Spotify says delivered lower costs per household and per action.
Brian Berner, Spotify’s Global Head of Ad Sales, said the Amazon partnership is about flexibility and reach. “For the first time, advertisers can tap into Spotify’s high-quality inventory through Amazon DSP,” he said.
And Spotify isn’t stopping there. It has also expanded access via Yahoo DSP and ID5 in Europe, and next year will extend SAX to Megaphone publishers, enabling private marketplace deals.
The bottom line is that Amazon gets more firepower in programmatic audio, and Spotify gains another heavyweight DSP partner. For advertisers, it’s one more way to fold streaming audio into omnichannel campaigns at scale.
