Creator Economy / Got Great Creators on Your Roster? Enter The Creator Craft Awards The Creator Craft Awards are debuting at CreatorFest 2026. By Sofia Aira / 26 May 2026
Newsdesk / Reddit Unveils App Ad Updates Focused on Performance Transparency The new features include dual attribution, Max campaigns for app campaigns and App Event Optimization. By Madaline Dunn / 26 May 2026
Creator Economy / Members-only / A Reality Check: 10 Hard Truths Creators Took Away from SocialDay The 10 best pieces of advice creators can take from SocialDay 2026. By Sofia Aira / 22 May 2026
Newsdesk / Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data. By Madaline Dunn / 22 May 2026
Newsdesk / Members-only / SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms. By Sofia Aira / 20 May 2026
Affiliate Marketing / Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates Affiliates are also experiencing reduced performance visibility due to reporting system changes. By Madaline Dunn / 20 May 2026
Creator Economy / Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation. By Sofia Aira / 20 May 2026
Creator Economy / Building Creator Wealth: CreatorFest Second Wave Agenda Launches The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation. By Sofia Aira / 20 May 2026
Affiliate Marketing / Offer Search is Becoming Standard Shopping Practice, New Research Shows The report found that offers provide a key opportunity to drive incremental revenue. By Madaline Dunn / 19 May 2026
Performance Marketing / Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive According to the French advertising group, the deal opens up agentic opportunities. By Madaline Dunn / 18 May 2026
Affiliate Marketing / The Performance Marketing Awards: 20 Years of Game-Changing Innovation A truly unforgettable night, the awards shone a light on creativity, industry breakthroughs, and the power of community. By Newsdesk / 13 May 2026
Newsdesk / New Report Finds Shocking Amount of Influencer Brand Deals That End After One Post A new report finds nearly two-thirds of creator partnerships in the US are still one-off collaborations. By Sofia Aira / 13 May 2026
