For years, YouTube has effectively served as the creator economy’s talent pipeline. Creators build audiences there, prove they can generate massive viewership, and eventually attract increasingly lucrative opportunities from
According to Kantar’s latest study, a net 61% of marketers planned to increase their creator spend for this year. However, with greater budget comes greater scrutiny.
According to three experts, brands are seeking strong relationships, cross-channel expertise and a human touch. The Agency Ecosystem Map aims to simplify their search.
