With the influencer channel exploding, PI LIVE Europe’s Influencer & Commerce Summit will equip professionals with the strategies they need to activate performance-led influencing.
Omnicom Media Group is doubling down on AI-driven influencer marketing, as its specialist unit Creo launches a new agentic AI tool designed to automatically refine creator content to meet
We spoke with Amit Patel, CEO of Rakuten International and impact.com’s CEO, David Yovanno, to learn more about what the alliance will entail and what this means for the industry.
