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Shoppers who place trust in AI are six times more likely to value and trust creators, new research suggests.

By Newsdesk

/ 17 Aug 2026

While shoppers are expected to spend £17.9bn in the Golden Quarter, 71% are cutting back on non-essentials.

By Newsdesk

/ 14 Aug 2026

YouTube has just made the huge decision to double its monetisation threshold from 4,000 hours to 8,000 hours.

By Sofia Aira

/ 13 Aug 2026

Linqia’s new staffing report suggests that brands are keeping internal content creation on a surprisingly short leash.

By Sofia Aira

/ 13 Aug 2026

With more transparency around AI-generated content incoming, is the era of AI slop coming to an end?

By Madaline Dunn and Sofia Aira

/ 12 Aug 2026

According to RTB House, Google AI Overviews and ChatGPT are beating TikTok, Instagram, and Facebook on shopper trust.

By Newsdesk

/ 11 Aug 2026

According to new data, LLM chatbots’ most-relied-on source had one of the lowest hit rates.

By Madaline Dunn

/ 11 Aug 2026

X has just rolled out a huge new creator program to reward original content on its platform.

By Sofia Aira

/ 10 Aug 2026

Included in these staff cuts is the CTO of the ad measurement platform, a role that will reportedly not be refilled.

By Madaline Dunn

/ 10 Aug 2026

The first-of-its-kind agreement gives digital creators access to Disney IP while launching a joint Ambassador Programme to nurture top talent.

By Sofia Aira

/ 10 Aug 2026

According to the adtech company, the framework aims to provide buyers with control and agent auditing capabilities.

By Newsdesk

/ 7 Aug 2026

Teads is just the latest SSP to file against the tech titan in the last year.

By Newsdesk

/ 6 Aug 2026