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Stop Chasing Likes: 4 Big Takeaways from Kantar’s Creator Game Plan Report

According to Kantar’s latest study, a net 61% of marketers planned to increase their creator spend for this year. However, with greater budget comes greater scrutiny.

By Newsdesk

/ 19 Aug 2026

Stop Chasing Likes: 4 Big Takeaways from Kantar’s Creator Game Plan Report

How Do Brands Navigate a Vast Agency Ecosystem?

According to three experts, brands are seeking strong relationships, cross-channel expertise and a human touch. The Agency Ecosystem Map aims to simplify their search.

By Newsdesk

/ 18 Aug 2026

How Do Brands Navigate a Vast Agency Ecosystem?

AI Chatbot, Creator or a Combo of the Two. Who Do Shoppers Trust on the Path to Purchase?

Shoppers who place trust in AI are six times more likely to value and trust creators, new research suggests.

By Newsdesk

/ 17 Aug 2026

AI Chatbot, Creator or a Combo of the Two. Who Do Shoppers Trust on the Path to Purchase?

As Shoppers Cut Back on Non-essentials, Brand Competition Heats Up in Golden Quarter

While shoppers are expected to spend £17.9bn in the Golden Quarter, 71% are cutting back on non-essentials.

By Newsdesk

/ 14 Aug 2026

YouTube Doubles Watch Hour Monetisation Threshold: What It Means for Creators

YouTube has just made the huge decision to double its monetisation threshold from 4,000 hours to 8,000 hours.

By Sofia Aira

/ 13 Aug 2026

YouTube Doubles Watch Hour Monetisation Threshold: What It Means for Creators

32 Marketers vs. 1 Creator: How Top Brands Really Structure Their Influencer Marketing Teams

Linqia’s new staffing report suggests that brands are keeping internal content creation on a surprisingly short leash.

By Sofia Aira

/ 13 Aug 2026

32 Marketers vs. 1 Creator: How Top Brands Really Structure Their Influencer Marketing Teams

Anthropic Introduces AI Content Watermark: What it Means for the Industry

With more transparency around AI-generated content incoming, is the era of AI slop coming to an end?

By Madaline Dunn and Sofia Aira

/ 12 Aug 2026

Anthropic Introduces AI Content Watermark: What it Means for the Industry

New Research Suggests Shoppers Trust AI More Than Social Feeds

According to RTB House, Google AI Overviews and ChatGPT are beating TikTok, Instagram, and Facebook on shopper trust.

By Newsdesk

/ 11 Aug 2026

New Research Suggests Shoppers Trust AI More Than Social Feeds

AI Chatbots Aren’t Good at Finding Discounts, New Research Shows

According to new data, LLM chatbots’ most-relied-on source had one of the lowest hit rates.

By Madaline Dunn

/ 11 Aug 2026

AI Chatbots Aren’t Good at Finding Discounts, New Research Shows

X Launches Original Content Rewards for Content Creators

X has just rolled out a huge new creator program to reward original content on its platform.

By Sofia Aira

/ 10 Aug 2026

X Launches Original Content Rewards for Content Creators

VideoAmp Axes 20% of its Workforce in AI Push

Included in these staff cuts is the CTO of the ad measurement platform, a role that will reportedly not be refilled.

By Madaline Dunn

/ 10 Aug 2026

VideoAmp Axes 20% of its Workforce in AI Push

Disney and TikTok Partner to Bring Creator Content Directly onto Disney+ in Landmark Global Deal

The first-of-its-kind agreement gives digital creators access to Disney IP while launching a joint Ambassador Programme to nurture top talent.

By Sofia Aira

/ 10 Aug 2026

Disney and TikTok Partner to Bring Creator Content Directly onto Disney+ in Landmark Global Deal