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TikTok Launches New AI-Powered Smart Search: What Marketers Need to Know

At Advertising Week 2026, TikTok announced new AI tools aimed to improve measurement and turn social discovery into sales.

By Sofia Aira

/ 5 Oct 2026

TikTok Launches New AI-Powered Smart Search: What Marketers Need to Know

ASA Bans Huel Podcast-Style Ad Over Unauthorised Health Claims and Irresponsible Dietary Messaging

By Sofia Aira

/ 2 Oct 2026

ASA Bans Huel Podcast-Style Ad Over Unauthorised Health Claims and Irresponsible Dietary Messaging

Live Nation Funds New Creator Economy Talent Firm, Creator Nation

Live Nation is backing a new creator economy-focused venture, Creator Nation.

By Sofia Aira

/ 2 Oct 2026

Live Nation Funds New Creator Economy Talent Firm, Creator Nation

YouTube Launches New Game-Changing Features for Creators

YouTube has launched some new game-changing features for creators, all focused around building up live streaming.

By Sofia Aira

/ 29 Sep 2026

YouTube Launches New Game-Changing Features for Creators

Market Movers: September 2026

We give you the rundown of the latest job switch-ups, M&As, and promotions.

By Newsdesk

/ 29 Sep 2026

Can Snapchat Have It All? The Platform Launches Its First B2B Creator Campaign

Snapchat has launched its first-ever B2B creator campaign, and to many, it's an unexpected move.

By Sofia Aira

/ 28 Sep 2026

Can Snapchat Have It All? The Platform Launches Its First B2B Creator Campaign

Taboola Launches Unified Identity Solution for Performance Marketers

Dubbed Realize ID, the solution enables performance marketers to capture and act on open web intent.

By Newsdesk

/ 24 Sep 2026

Taboola Launches Unified Identity Solution for Performance Marketers

Pinterest Continues Performance Push With Launch of New Ad Tools

One offering, Visual Search Ads, aims to help brands tap into key decision moments.

By Madaline Dunn

/ 22 Sep 2026

Pinterest Continues Performance Push With Launch of New Ad Tools

Do Creators Want the Best of Both Worlds? Data Reveals Preferences For Gifting vs Paid

A whopping 73% of creators favour getting brand deals with both paid and gifted content - which doesn't come as a surprise.

By Sofia Aira

/ 22 Sep 2026

Do Creators Want the Best of Both Worlds? Data Reveals Preferences For Gifting vs Paid

Wannabe Reaching New Audiences? You Gotta Spice Up Your Marketing Plans

Thirty years ago, the Spice Girls told us what they really, really want. That song still earns over half a million streams per day in 2026, and that’s just

By Kate Bird

/ 21 Sep 2026

Wannabe Reaching New Audiences? You Gotta Spice Up Your Marketing Plans

Companion Launches SafeMatch® and Community Builder to Scale Creator Campaigns Safely

Companion by Billion Dollar Boy has launched two new tools to help brands safely scale creator campaigns.

By Sofia Aira

/ 18 Sep 2026

Companion Launches SafeMatch® and Community Builder to Scale Creator Campaigns Safely

Fresh, Impactful, Innovative: The GPMA Shortlist is Out

From partnerships that took risks and broke records to campaigns that defied convention to unlock growth, this year’s shortlist is the crème de la crème. Are you on the list?

By Madaline Dunn

/ 17 Sep 2026

Fresh, Impactful, Innovative: The GPMA Shortlist is Out