Newsdesk - Hello Partner (Page 27)

Industry-Wide Innovation & Unique Creativity: The Winners of the Performance Marketing Awards 2025

Last night, we celebrated the 19th year of the PMAs. Following a monumental 12 months, it was time to acknowledge those players who drove true innovation and brilliance throughout the industry.

By Sol Wilkinson

/ 15 May 2025

Industry-Wide Innovation & Unique Creativity: The Winners of the Performance Marketing Awards 2025

2Performant Acquires ProfitShare from eMAG Group in Strategic €1M Deal

The deal will unlock new market growth across Central and Eastern Europe.

By Sol Wilkinson

/ 13 May 2025

2Performant Acquires ProfitShare from eMAG Group in Strategic €1M Deal

Market Movers: Tradedoubler Launches US Headquarters

Plus, development with belboon’s file for insolvency, and WPP consolidates its agencies.

By Sol Wilkinson

/ 12 May 2025

Market Movers: Tradedoubler Launches US Headquarters

Agency Wins: Silverbean's Global Growth for BetterHelp and Tonies

Other wins include: Nest Commerce partnering with TFG London brands; Lodestar Marketing to optimise Lenovo India’s affiliate programme; and Customer First Digital onboarded by Araco Interiors.

By Sol Wilkinson

/ 9 May 2025

Agency Wins: Silverbean's Global Growth for BetterHelp and Tonies

Kochava Appoints Former Netflix Executive Peter Naylor to Board of Directors

The IAB Lifetime Achievement Award Winner will contribute to expansion and revenue growth.

By Sol Wilkinson

/ 8 May 2025

Kochava Appoints Former Netflix Executive Peter Naylor to Board of Directors

PI LIVE Europe 2025 Passes Are Now Live

Secure your ticket at the best possible price, before prices increase on June 14th.

By Sol Wilkinson

/ 7 May 2025

CapyFast and Bidwise Partner on $40M Deal to Accelerate Payouts in Performance Marketing

What does the deal mean for performance and affiliate marketing?

By Sol Wilkinson

/ 6 May 2025

CapyFast and Bidwise Partner on $40M Deal to Accelerate Payouts in Performance Marketing

“Losing Human Touch Is Not an Option for Us” Hunter Launches New Creator Agency Bobbie

Brand new creator agency Bobbie launches at PI LIVE x IMS USA.

By Sol Wilkinson

/ 23 Apr 2025

“Losing Human Touch Is Not an Option for Us” Hunter Launches New Creator Agency Bobbie

Omnicom Media Group Unifies Influencer Marketing Under Creo Brand

Omnicom Media Group has consolidated global influencer marketing under the Creo brand, shifting influencer services across over 40 markets.

By Sofia Aira

/ 22 Apr 2025

Revolve Faces $50M Lawsuit Over “Undisclosed” Influencer Partnerships

Revolve Group is facing a proposed nationwide class action lawsuit accusing the company and a slate of affiliated influencers of misleading marketing practices.

By Sofia Aira

/ 17 Apr 2025

Revolve Faces $50M Lawsuit Over “Undisclosed” Influencer Partnerships

BeReal Launches New US Advertising Platform Headed by Ex-TikTok Executive

BeReal recently announced the launch of its first advertising platform in the US. The platform has been in the works since the social media app launched in 2020.

By Sofia Aira

/ 17 Apr 2025

BeReal Launches New US Advertising Platform Headed by Ex-TikTok Executive

German Affiliate Network belboon GmbH Files for Bankruptcy

The insolvency has put 160 jobs at risk and left partner payouts and budgets in limbo, according to reports from clients and partners. However, the network has issued a response.

By Sol Wilkinson

/ 15 Apr 2025

German Affiliate Network belboon GmbH Files for Bankruptcy