Affiliate Marketing / Members-only / Levanta Expands Affiliate Platform to Walmart Sellers in Early Access Rollout Sellers and creators can activate and monitor affiliate campaigns across Walmart and Amazon in a game-changing unified platform. By Sol Wilkinson / 17 Jun 2025
Affiliate Marketing / Sainsbury’s to Launch New Retail Media Platform, Nectar360 Pollen The new platform enables marketers to plan, activate, measure, and monitor campaigns across both Sainsbury’s physical stores and digital channels. By Sol Wilkinson / 17 Jun 2025
Affiliate Marketing / Members-only / WhatsApp to Introduce Ads in ‘Updates’ Section: What It Means for Marketers The move aims to unlock new revenue streams for Meta, but there’s a chance it might backfire. By Sol Wilkinson / 16 Jun 2025
Affiliate Marketing / Members-only / Inside Awin’s Creator Ambitions and AI Innovations Awin's CTO and CPO, Gary Reck, discusses Awin's AI and creator tools. By Sol Wilkinson / 13 Jun 2025
Influencer Marketing / ALO Yoga Faces Legal Scrutiny Over Undisclosed Influencer Endorsements ALO Yoga is currently at the centre of a proposed class action lawsuit alleging deceptive marketing practices tied to social media influencers. By Sofia Aira / 10 Jun 2025
Influencer Marketing / Influencers Arrested and Hundreds of Posts Taken Down in FCA Crackdown Three influencers have been arrested in relation to an FCA report of illegal financial advice content. By Sofia Aira / 9 Jun 2025
Affiliate Marketing / Download the Entry Kit for Global Performance Marketing Awards 2025 Learn more about the important dates and new additions to this year's ceremony. By Sol Wilkinson / 9 Jun 2025
Affiliate Marketing / Creator Lawsuit Against Capital One Shopping Proceeds to Court Judge rules claims of unjust enrichment and tracking interference can proceed in court. By Sol Wilkinson / 9 Jun 2025
Influencer Marketing / TikTok Blocks ‘#SkinnyTok’ Searches Amid Concerns Over Harmful Content TikTok has begun blocking search results for the hashtag #SkinnyTok, following growing criticism that it promotes unhealthy body ideals. By Sofia Aira / 6 Jun 2025
Affiliate Marketing / Members-only / TikTok Doubles Down on Affiliate Marketing to Win Advertisers’ Budgets As it launches new tools like Affiliate Creatives and Market Scope, TikTok declares it is focused on “full-funnel growth.” By Sol Wilkinson / 4 Jun 2025
Affiliate Marketing / Members-only / Affiliate Marketing Delivers 16:1 ROI, Topping Most Other Paid Channels, Says APMA New APMA report reveals affiliate’s unmatched performance, with ROI eclipsing Google, Meta and display. By Sol Wilkinson / 4 Jun 2025
Affiliate Marketing / Belboon Acquired by Linehub to Strengthen European Market Presence After filing for insolvency earlier this year, the German affiliate network now enters a new growth phase under the Linehub umbrella, preserving programmes and partner relationships. By Sol Wilkinson / 2 Jun 2025
