Newsdesk - Hello Partner (Page 26)

TikTok Doubles Down on Affiliate Marketing to Win Advertisers’ Budgets

As it launches new tools like Affiliate Creatives and Market Scope, TikTok declares it is focused on “full-funnel growth.”

By Sol Wilkinson

/ 4 Jun 2025

TikTok Doubles Down on Affiliate Marketing to Win Advertisers’ Budgets

Affiliate Marketing Delivers 16:1 ROI, Topping Most Other Paid Channels, Says APMA

New APMA report reveals affiliate’s unmatched performance, with ROI eclipsing Google, Meta and display.

By Sol Wilkinson

/ 4 Jun 2025

Affiliate Marketing Delivers 16:1 ROI, Topping Most Other Paid Channels, Says APMA

Belboon Acquired by Linehub to Strengthen European Market Presence

After filing for insolvency earlier this year, the German affiliate network now enters a new growth phase under the Linehub umbrella, preserving programmes and partner relationships.

By Sol Wilkinson

/ 2 Jun 2025

Belboon Acquired by Linehub to Strengthen European Market Presence

Microsoft Discontinues Coupon Browser Extension, Amid Legal Disputes

The application is no longer in the Chrome Web Store. New browser extension policies are set to come into place June 10.

By Sol Wilkinson

/ 30 May 2025

Microsoft Discontinues Coupon Browser Extension, Amid Legal Disputes

Rakuten Advertising Unveils New Conversion Protection Tool at Optimism 2025

CEO Nick Stamos calls for publisher empowerment and a vision beyond last-click.

By Sol Wilkinson

/ 30 May 2025

Rakuten Advertising Unveils New Conversion Protection Tool at Optimism 2025

E.l.f. Buys Hailey Bieber’s Rhode Beauty in $1 Billion Deal: What Influencer Marketers Should Know

Rhode's billion-dollar sale to e.l.f. sends a powerful message for marketers working with influencers or considering brand collaborations.

By Sofia Aira

/ 29 May 2025

E.l.f. Buys Hailey Bieber’s Rhode Beauty in $1 Billion Deal: What Influencer Marketers Should Know

Performance and Commerce at the Core of WPP Media’s Launch

Replacing GroupM, WPP has officially launched WPP Media, with a £300 million AI platform at the centre.

By Sol Wilkinson

/ 28 May 2025

Performance and Commerce at the Core of WPP Media’s Launch

Lazada Commits US$100M to Supercharge Affiliate Programme Across SEA

In preparation for major shopping events, the e-commerce giant doubles down on affiliate marketing.

By Sol Wilkinson

/ 27 May 2025

Lazada Commits US$100M to Supercharge Affiliate Programme Across SEA

Exclusive: VaynerMedia Joins Influencer Marketing Trade Body, Pledging Greater Industry Collaboration and Responsibility

VaynerMedia has officially joined the Influencer Marketing Trade Body, becoming the latest agency to promote responsible practice.

By Sofia Aira

/ 27 May 2025

Exclusive: VaynerMedia Joins Influencer Marketing Trade Body, Pledging Greater Industry Collaboration and Responsibility

Awin Launches First-Of-Its-Kind AI Platform for Affiliate Marketing

Described as a “leap into the future”, Awin’s new platform will use proprietary AI technology to present a unique and “radically simpler” approach to affiliate partnerships. We spoke to with Sam Beattie, Lead Product Manager of AI, to learn more.

By Sol Wilkinson

/ 22 May 2025

Awin Launches First-Of-Its-Kind AI Platform for Affiliate Marketing

CreatorFest Europe Tickets Are Live: Secure Your Entry To Europe’s Creator Economy Event

CreatorFest Europe is returning this October, and we’re so excited to welcome you back to Europe’s go-to creator economy event. Tickets on sale now.

By Sofia Aira

/ 21 May 2025

CreatorFest Europe Tickets Are Live: Secure Your Entry To Europe’s Creator Economy Event

Belgian Court Declares IAB Europe's TCF Illegal Under GDPR: What This Means for Marketers

The ruling raises some pressing questions around performance and affiliate marketing efficacy throughout the UK & Europe in coming years.

By Sol Wilkinson

/ 16 May 2025

Belgian Court Declares IAB Europe's TCF Illegal Under GDPR: What This Means for Marketers