Newsdesk - Hello Partner (Page 25)

YouTube Announces New Dynamic Brand Sponsorships for Long-Form Videos

YouTube announced a major update that could transform how creators approach new brand sponsorships.

By Sofia Aira

/ 22 Sep 2025

Real Reason Ben & Jerry’s Co-Founder Jerry Greenfield Departed, and What It Means for Unilever

Jerry Greenfield, co-founder of Ben & Jerry’s, has stepped down after nearly five decades after political disputes with Unilever.

By Sofia Aira

/ 18 Sep 2025

Real Reason Ben & Jerry’s Co-Founder Jerry Greenfield Departed, and What It Means for Unilever

The GPMAs Shortlist Has Arrived

The moment you’ve been waiting for – our 2025 GPMA shortlist is now live!

By Sofia Aira

/ 10 Sep 2025

REPLAY: The Future of B2B is Personal

Learn how personal posts can drive real business impact, and how personality and humour are reshaping B2B marketing.

By Sol Wilkinson

/ 9 Sep 2025

Affiliate Industry Reflects on Sudden Closure of Cashrewards

Cashrewards’ sudden closure has prompted reactions across the industry, with agencies, rivals, and former staff paying respect to the iconic cashback provider.

By Sol Wilkinson

/ 8 Sep 2025

Affiliate Industry Reflects on Sudden Closure of Cashrewards

Performance Marketing Awards Return for 20th Anniversary with Exciting New Categories

The PMAs are back, celebrating two decades of excellence in performance marketing. This year introduces new categories reflecting the latest trends in AI, social commerce, and peak trading campaigns.

By Sol Wilkinson

/ 2 Sep 2025

Performance Marketing Awards Return for 20th Anniversary with Exciting New Categories

Awin Urges Apple for Affiliate Guidance on ATT

App Tracking Transparency causes problems for affiliate marketing, even though affiliate tracking is considered uninvasive, and in a lot of cases, necessary. Awin is calling for change.

By Sol Wilkinson

/ 1 Sep 2025

Awin Urges Apple for Affiliate Guidance on ATT

LinkedIn Live: Cancel Culture & Crisis Management - A Framework for Accountability in Brand-Creator Partnerships

On our LinkedIn Live, Beckii Flint will discuss how brands can proactively prepare for potential crises when the unexpected occurs.

By Sofia Aira

/ 28 Aug 2025

Hero100 2025: Celebrating the People Powering Partnerships

Nominations are now open to anyone driving partnership success in affiliate and creator marketing.

By Sol Wilkinson

/ 28 Aug 2025

Hero100 2025: Celebrating the People Powering Partnerships

Perplexity Launches New Compensation Model for Publishers: How Helpful Will It Be?

Comet Plus includes a new publisher compensation scheme. But questions remain around how affiliate marketing can be involved, and the exclusivity of these partnerships.

By Sol Wilkinson

/ 26 Aug 2025

Perplexity Launches New Compensation Model for Publishers: How Helpful Will It Be?

Publishers Make Demands for Pay-Per-Crawl Model in Face of AI Search

A new affiliate model? Early reports of PPC (pay-per-crawl) emerge to counter the impact of AI search on publishers.

By Sol Wilkinson

/ 22 Aug 2025

Publishers Make Demands for Pay-Per-Crawl Model in Face of AI Search

Google’s Deprecation of Firebase Dynamic Links Sparks Concern Among Marketers

The deprecation has been deemed a "wake-up call" to marketers, as many search for a quick solution.

By Sol Wilkinson

/ 22 Aug 2025

Google’s Deprecation of Firebase Dynamic Links Sparks Concern Among Marketers