Creator Economy - Hello Partner (Page 3)

SoFire’s Hot Campaigns: How an M&S Product Development Director Built a Viral TikTok Account

Kathryn Turner's TikTok account has already accumulated nearly 50k followers in less than a month.

By Sofia Aira

/ 8 Jun 2026

SoFire’s Hot Campaigns: How an M&S Product Development Director Built a Viral TikTok Account

The Sidemen Changed the Creator Economy. Can it Survive Without KSI?

From 2013 to 2026, the seven-member Sidemen collective grew from a YouTube channel into a content empire.

By Sofia Aira

/ 3 Jun 2026

The Sidemen Changed the Creator Economy. Can it Survive Without KSI?

Market Movers - May 2026

Who’s been appointed, who’s been promoted, who’s acquired who, and who’s launched what — we’ve got it all here.

By Newsdesk

/ 29 May 2026

TikTok’s New Feature Lets Users Book Trips Straight From Creator Videos

TikTok is stepping up its travel commerce game with a new in-app travel booking feature.

By Sofia Aira

/ 28 May 2026

TikTok’s New Feature Lets Users Book Trips Straight From Creator Videos

Got Great Creators on Your Roster? Enter The Creator Craft Awards

The Creator Craft Awards are debuting at CreatorFest 2026.

By Sofia Aira

/ 26 May 2026

Got Great Creators on Your Roster? Enter The Creator Craft Awards

New Study Reveals How Small Businesses are Really Using AI on Social Media

Small businesses are increasingly embracing AI-powered content creation tools to try and increase their visibility.

By Sofia Aira

/ 26 May 2026

New Study Reveals How Small Businesses are Really Using AI on Social Media

A Reality Check: 10 Hard Truths Creators Took Away from SocialDay

The 10 best pieces of advice creators can take from SocialDay 2026.

By Sofia Aira

/ 22 May 2026

A Reality Check: 10 Hard Truths Creators Took Away from SocialDay

Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns

Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.

By Sofia Aira

/ 20 May 2026

Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns

Building Creator Wealth: CreatorFest Second Wave Agenda Launches

The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.

By Sofia Aira

/ 20 May 2026

Building Creator Wealth: CreatorFest Second Wave Agenda Launches

Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy

Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.

By Sofia Aira

/ 18 May 2026

Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy

Why Brands Are Still Undervaluing YouTube Creator Partnerships

While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.

By Sofia Aira

/ 18 May 2026

Why Brands Are Still Undervaluing YouTube Creator Partnerships

The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators

For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.

By Sofia Aira

/ 13 May 2026

The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators