Creator Economy - Hello Partner (Page 2)

Influencer Marketing Has an Infrastructure Problem

Influencer marketing doesn’t need another tool solving one part of the problem. It needs a connected operating layer that brings intelligence, activation and commerce into one scalable commercial channel.

By James Eid

/ 9 Oct 2026

Influencer Marketing Has an Infrastructure Problem

Sofia's Picks: Top Sessions at PI LIVE's Influencer Commerce Summit Marketers Can't Miss

A rundown of all the ICS sessions you don't want to miss this year.

By Sofia Aira

/ 8 Oct 2026

Sofia's Picks: Top Sessions at PI LIVE's Influencer Commerce Summit Marketers Can't Miss

The Death of the Generalist: Why Brands Are Abandoning Everyday Lifestyle Creators

By Sofia Aira

/ 7 Oct 2026

The Death of the Generalist: Why Brands Are Abandoning Everyday Lifestyle Creators

SoFire's Hot Campaigns: Inside Reese’s Creator Play to Win Over Every Neighbourhood On Halloween

Halloween campaigns are a battle of the confectionery, and Reese's has made a fantastic bid for the top spot.

By Sofia Aira

/ 5 Oct 2026

SoFire's Hot Campaigns: Inside Reese’s Creator Play to Win Over Every Neighbourhood On Halloween

TikTok Launches New AI-Powered Smart Search: What Marketers Need to Know

At Advertising Week 2026, TikTok announced new AI tools aimed to improve measurement and turn social discovery into sales.

By Sofia Aira

/ 5 Oct 2026

TikTok Launches New AI-Powered Smart Search: What Marketers Need to Know

ASA Bans Huel Podcast-Style Ad Over Unauthorised Health Claims and Irresponsible Dietary Messaging

By Sofia Aira

/ 2 Oct 2026

ASA Bans Huel Podcast-Style Ad Over Unauthorised Health Claims and Irresponsible Dietary Messaging

Live Nation Funds New Creator Economy Talent Firm, Creator Nation

Live Nation is backing a new creator economy-focused venture, Creator Nation.

By Sofia Aira

/ 2 Oct 2026

Live Nation Funds New Creator Economy Talent Firm, Creator Nation

YouTube Launches New Game-Changing Features for Creators

YouTube has launched some new game-changing features for creators, all focused around building up live streaming.

By Sofia Aira

/ 29 Sep 2026

YouTube Launches New Game-Changing Features for Creators

Market Movers: September 2026

We give you the rundown of the latest job switch-ups, M&As, and promotions.

By Newsdesk

/ 29 Sep 2026

Mainstream Music for Creators and Brands: In Conversation with LICKD Founder Paul Sampson

Could music copyright be this easy for brands? We caught up with Paul Sampson, Founder and CEO of LICKD.

By Sofia Aira

/ 29 Sep 2026

Mainstream Music for Creators and Brands: In Conversation with LICKD Founder Paul Sampson

Can Snapchat Have It All? The Platform Launches Its First B2B Creator Campaign

Snapchat has launched its first-ever B2B creator campaign, and to many, it's an unexpected move.

By Sofia Aira

/ 28 Sep 2026

Can Snapchat Have It All? The Platform Launches Its First B2B Creator Campaign

Do Creators Want the Best of Both Worlds? Data Reveals Preferences For Gifting vs Paid

A whopping 73% of creators favour getting brand deals with both paid and gifted content - which doesn't come as a surprise.

By Sofia Aira

/ 22 Sep 2026

Do Creators Want the Best of Both Worlds? Data Reveals Preferences For Gifting vs Paid