Senior marketers are also seeing near-perfect effectiveness rates in content commerce and performance marketing, but aren't ready to prioritise affiliate marketing.
Despite grappling with financial insecurity, Gen Z students exhibit a surprising willingness to prioritise buying from fashion, beauty, and tech brands.
We surveyed e-commerce led brands to learn more about their spending habits, preferences and plans when it comes to affiliate marketing and the customer journey.
"Sign in with Klarna" allows merchants to access more useful first-party data to tailor personalised offers in the era of cookie death. Does it point towards a wider solution?
As The Trade Desk continues its retail media expansion, a new partnership with one of the UK’s biggest loyalty programmes opens up significant opportunities for advertisers outside of walled gardens.
