Loyalty affiliates have seen positive changes since the ICO’s update back in October, which could potentially “save millions.” However, will there be a domino effect for others? And what does yesterday’s announcement mean?
A new report from the IAB predicts rising ad spend for certain performance and affiliate marketing channels. However, overall, the year is expected to see budgets tightening.
PayPal Honey has been in hot water in recent weeks, due to a video that claims the browser extension is a “scam.” While this is a complex and multi-faceted problem the industry must address, the video itself contains inaccuracies that do not paint a clear picture of what is really happening.
Introducing 'The Community Pick’ at PI LIVE USA and The Influencer Marketing Show USA – a unique opportunity for the industry to take the mic and shape the event agenda like never before. Submissions close January 15, 2025.
Despite a resurgence in celebrity partnerships, niche influencers are still the strongest choice for affiliate strategies. What is the best way to partner with them, heading into 2025?
