Affiliate Marketing / Members-only / Reddit Plans to Introduce Paywalls and Marketplace Following a rocky Q4, Reddit's CEO announces plans to focus on monetisation and advertising. By Sol Wilkinson / 20 Feb 2025
Affiliate Marketing / A Message From the APMA The APMA has big plans for the year ahead, but it needs your help. By Kevin Edwards / 19 Feb 2025
Affiliate Marketing / Paid-only / Are Bottom-Funnel Partners Over-Credited? New data suggests that just 13% of lower-funnel partners initiate the conversions for which they receive credit. By Sol Wilkinson / 17 Feb 2025
Affiliate Marketing / Members-only / GA4 Undervalues Affiliate Marketing – Here’s What To Do About It A look at alternative strategies to provide more accurate affiliate data. By Sol Wilkinson / 14 Feb 2025
Affiliate Marketing / Members-only / Klarna Browser Extension Accused of Hijacking Creators’ Affiliate Commissions Klarna is the latest affiliate to receive a class-action lawsuit from creators. By Sol Wilkinson / 13 Feb 2025
Affiliate Marketing / PI LIVE USA: First Wave Agenda Launch is Here! Browse the sessions we have in store this year. By Sol Wilkinson / 12 Feb 2025
Influencer Marketing / Paid-only / Influencer Marketing Projected to Hit $31.2 Billion by 2027 New data shows that influencers are outpacing many other types of affiliate partners. What’s to account for influencer marketing’s success as of late? By Sol Wilkinson / 11 Feb 2025
Affiliate Marketing / Brands Bet on AI and Personalisation to Boost Loyalty – What This Means for Affiliate Marketers Research shows that shoppers and brands are benefiting from AI and personalisation tools. There's also an opportunity for affiliate marketing. By Sol Wilkinson / 11 Feb 2025
Affiliate Marketing / Members-only / RetailMeNot Sued By Creators Over Alleged Malpractice The browser extension has been issued a class-action lawsuit. The team has shared a response with Hello Partner. By Sol Wilkinson / 4 Feb 2025
Affiliate Marketing / Gocertify Rebrands As A Reward Management Platform The platform is rebranding to focus on personalised offer capabilities. By Sol Wilkinson / 4 Feb 2025
Affiliate Marketing / Members-only / LiveRamp Partners with Ocado Ads to Launch Retail Media Solution The partnership arrives alongside the continuing boom of retail media ad spend. By Sol Wilkinson / 4 Feb 2025
Affiliate Marketing / Members-only / Google Launches Media Mix Modelling: What It Means for Affiliate Marketers MMM has historically struggled to measure the affiliate channel, but these challenges are not insurmountable. By Sol Wilkinson / 31 Jan 2025
