In this conversation from PI LIVE USA, we sat down with Pie’s Senior Directors of Partnerships, Dan Baptiste-Pilkington and Lindsey Grillot, to discuss how Pie is leveraging ad block technology to benefit brands and enhance the user experience.
Together, we explored how Pie’s model fits alongside other publishers and its commitment to preserving the integrity of affiliate journeys. A key focus is Pie’s recent campaign advocating for the adoption of the afsrc=1 parameter, which ensures clean attribution and a standardised approach to tracking.
