Affiliate Marketing / Paid-only / Google’s SEO Reckoning: Winners, Losers, and What’s Next for Affiliate Marketers Various new pieces of research summarise 2024's search updates, their impact on publishers and advertisers, and rising referral traffic from AI search engines. By Sol Wilkinson / 25 Feb 2025
Affiliate Marketing / PI LIVE Europe 2025 – Make Every Connection Count Exciting new benefits include a Hosted Meetings Programme and an AI-powered personalised app. By Sol Wilkinson / 24 Feb 2025
Affiliate Marketing / Members-only / Reddit Plans to Introduce Paywalls and Marketplace Following a rocky Q4, Reddit's CEO announces plans to focus on monetisation and advertising. By Sol Wilkinson / 20 Feb 2025
Affiliate Marketing / A Message From the APMA The APMA has big plans for the year ahead, but it needs your help. By Kevin Edwards / 19 Feb 2025
Affiliate Marketing / Paid-only / Are Bottom-Funnel Partners Over-Credited? New data suggests that just 13% of lower-funnel partners initiate the conversions for which they receive credit. By Sol Wilkinson / 17 Feb 2025
Affiliate Marketing / Members-only / GA4 Undervalues Affiliate Marketing – Here’s What To Do About It A look at alternative strategies to provide more accurate affiliate data. By Sol Wilkinson / 14 Feb 2025
Affiliate Marketing / Members-only / Klarna Browser Extension Accused of Hijacking Creators’ Affiliate Commissions Klarna is the latest affiliate to receive a class-action lawsuit from creators. By Sol Wilkinson / 13 Feb 2025
Affiliate Marketing / PI LIVE USA: First Wave Agenda Launch is Here! Browse the sessions we have in store this year. By Sol Wilkinson / 12 Feb 2025
Influencer Marketing / Paid-only / Influencer Marketing Projected to Hit $31.2 Billion by 2027 New data shows that influencers are outpacing many other types of affiliate partners. What’s to account for influencer marketing’s success as of late? By Sol Wilkinson / 11 Feb 2025
Affiliate Marketing / Brands Bet on AI and Personalisation to Boost Loyalty – What This Means for Affiliate Marketers Research shows that shoppers and brands are benefiting from AI and personalisation tools. There's also an opportunity for affiliate marketing. By Sol Wilkinson / 11 Feb 2025
Affiliate Marketing / Members-only / RetailMeNot Sued By Creators Over Alleged Malpractice The browser extension has been issued a class-action lawsuit. The team has shared a response with Hello Partner. By Sol Wilkinson / 4 Feb 2025
Affiliate Marketing / Gocertify Rebrands As A Reward Management Platform The platform is rebranding to focus on personalised offer capabilities. By Sol Wilkinson / 4 Feb 2025
