We’re back at it again!
Each year, the Global Performance Marketing Awards (GPMAs) shine a spotlight on the partnerships, platforms, people, and strategies redefining what success looks like in performance marketing.
Now in its ninth year, the GPMAs will return in October to celebrate excellence, innovation, and ambition across the global performance marketing ecosystem.
Bigger. Bolder. More brilliant than ever.
This year’s event promises to be our most expansive and exciting yet, with 34 categories, including 10 brand new ones, designed to reflect the evolution of the performance marketing space.
Introducing our 10 new categories for 2025:
- Most Innovative Technology Solution
- Best Brand Awareness Campaign
- Best B2B Performance Marketing Strategy
- Best Independent Affiliate Media Buying Campaign
- Best Social Commerce Initiative
- Best Finance or Fintech Campaign
- Best Travel & Lifestyle Performance Campaign
- Best Retail Performance Campaign
- Excellence in Transparency & Compliance
- Industry Legend Award
“Being recognized at the GPMAs is a mark of executing a successful and one-of-a-kind campaign that goes above and beyond best practices.”
— Sasha Shimazu, Director of Affiliate Marketing, Mindshare
New criteria for a new era
Performance marketing is evolving, and so are the GPMAs. This year, entrants will be asked to declare compliance with relevant marketing laws and regulations in the regions where campaigns were executed. This includes advertising standards, transparency rules, and disclosure obligations. Non-compliant submissions risk disqualification.
We’re also acknowledging the growing role of AI. Entrants can include a brief disclosure on how AI was used in their campaigns or entries. This won't be scored but will offer valuable transparency to our judges.
“The creativity around solutions and goal-focused channels demonstrates how our industry continues to grow and innovate.”
— Neguin Farhangmehr, Founder, neguin.digital
Dates for your diary
- Entries Open – 12 May 2025
- Earlybird Entry Deadline – 11 June 2025 (£325 per entry)
- Regular Entry Deadline – 25 June 2025 (£425 per entry)
- Late Entry Deadline – 2 July 2025 (£525 per entry)
- Last Chance Entry Deadline – 9 July 2025 (£625 per entry)
- Shortlist Announced – 10 September 2025
- The Awards Ceremony – 20 October 2025
Eligibility period: Campaigns must have first launched between 1 January 2024 and 9 July 2025.
A night to remember at a stunning new venue
This year’s GPMAs will take place at the five-star Jumeirah Carlton Tower in London – an elegant new setting for an evening of inspiration, connection, and celebration.
Expect top-tier networking with senior industry leaders, a celebration of performance marketing’s finest achievements, and the perfect lead-in to PI LIVE Europe.
“The GPMAs are always a great curtain-raiser for PI LIVE, and they provide a window into how the global performance marketing industry is developing.”
— Bruce Clayton, SVP, Gen3 Marketing
Ready to make your mark?
Whether you're a brand, agency, publisher, or tech provider, the GPMAs offer a rare opportunity to gain global recognition for the incredible work you’ve accomplished.
With fierce competition and a world-class judging panel, the Global Performance Marketing Awards 2025 are where excellence meets opportunity.
Download the Entry Kit Now and start preparing your submission. It contains everything you need: category descriptions, judging criteria, key dates, and expert advice from previous judges.
Celebrate success. Be recognised. Join the global stage. We’ll see you on 20 October!
