In preparation for major shopping events, the e-commerce giant doubles down on affiliate marketing.
Lazada, one of the largest e-commerce operators in Southeast Asia, is investing US$100 million into its LazAffiliate programme.
The move is aimed at scaling affiliate marketing as a key growth engine ahead of major shopping events like 6.6 and 11.11. Performance-driven commerce and creator-powered marketing will be essential for Lazada this year.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
