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Kantar’s Vera Sidlova on the Tools, Challenges & Future of Influencer and Creator Marketing

Sidlova says that on the horizon, she expects more questions about whether authenticity can be scaled.

By Madaline Dunn

/ 31 Jul 2026

Kantar’s Vera Sidlova on the Tools, Challenges & Future of Influencer and Creator Marketing

Emily English and Sasha Jeppesen on Why Creator Marketing Needs to Return to its Creative Roots

I sat down with Emily English alongside Sasha Jeppesen to unpack why content in 2026 feels stale.

By Sofia Aira

/ 28 Jul 2026

Emily English and Sasha Jeppesen on Why Creator Marketing Needs to Return to its Creative Roots

Niklas Schwake on Balancing Brand and Performance and the Power of Community

According to Metapic Co-CEO Niklas Schwake, community and trust are more important than followers and reach.

By Madaline Dunn

/ 22 Jul 2026

Tradedoubler Launches Emna.ai to Boost Brands’ Visibility in AI Search

As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.

By Madaline Dunn

/ 27 May 2026

Tradedoubler Launches Emna.ai to Boost Brands’ Visibility in AI Search

Designing Global Affiliate Programmes That Scale With Confidence

Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.

By Madaline Dunn

/ 16 Mar 2026

Designing Global Affiliate Programmes That Scale With Confidence

Beyond the Click: How Phonexa Is Redefining Performance Marketing in the UK

Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.

By Sol Wilkinson

/ 22 Jan 2026

Beyond the Click: How Phonexa Is Redefining Performance Marketing in the UK

How Sage Is Rethinking Affiliate Marketing in B2B Software

Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.

By Sol Wilkinson

/ 16 Dec 2025

How Sage Is Rethinking Affiliate Marketing in B2B Software

How AI Agents Are Reimagining Personalisation for Newsletters

As brands double down on owned channels, newsletters are stepping into a new era. AI is making them more adaptive, more measurable, and far more effective at delivering the right message at the right moment.

By Sol Wilkinson

/ 13 Nov 2025

“We’re Providing Certainty in Uncertain Times” Reward Gateway | Edenred on Black Friday

Reward Gateway | Edenred is gearing up for a busy holiday season, with ambitious targets, new campaigns rolling out, and global expansion on the horizon.

By Sol Wilkinson

/ 4 Nov 2025

“We’re Providing Certainty in Uncertain Times” Reward Gateway | Edenred on Black Friday

Why Events-Based Tracking Will Strengthen Your Affiliate Programme

More transparency, more trust, more investment.

By Sol Wilkinson

/ 14 Oct 2025

Why Events-Based Tracking Will Strengthen Your Affiliate Programme

Building the Future of Affiliate: Inside Awin’s AI-Powered Vision with Rosalyn Berrisford

At PI LIVE 2025, Awin is making waves with its bold session “Get Sh*t Done with Awin” and an upcoming AI-first affiliate platform.

By Sofia Aira

/ 13 Oct 2025

Building the Future of Affiliate: Inside Awin’s AI-Powered Vision with Rosalyn Berrisford

How Affiliates Are Using Newsletters for Growth

Everyone has heard that newsletters have become a powerful channel for affiliates, but how do you actually go about optimising them? Reward Gateway | Edenred share lessons from their leading strategies.

By Sol Wilkinson

/ 7 Oct 2025