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The algorithm is changing – or are we?

Buttermilk's Amber Ledrin shares her thoughts on how algorithms have shaped the digital media landscape and how this has made creators evolve too.

By Amber Ledrin

/ 17 Oct 2024

The Power of Technology in Influencer Marketing: Tools, Tips and Best Practices

Learn how technology is reshaping influencer marketing—boosting creator discovery, optimising campaigns, and driving measurable results for stronger, more effective brand partnerships.

By San Sareen

/ 1 Oct 2024

Don’t Make a Mess Out of AI: How to Optimise Your Data and Strategy for Success

AI can transform the way you work. But it can't do it all on its own. Rakuten Advertising and affiliate.ai explain how to best use AI in affiliate marketing.

By Sol Wilkinson

/ 16 May 2024

Don’t Make a Mess Out of AI: How to Optimise Your Data and Strategy for Success

Artificial Intelligence - The Key To Unlocking Revenue And Scale For Commerce Content?

Katy Lee, Director of Partner Success at impact.com companies Trackonomics and Pressboard, asks whether AI can be trusted to help drive the sector’s growth and expand its exciting potential.

By Katy Lee

/ 19 Dec 2023

Artificial Intelligence - The Key To Unlocking Revenue And Scale For Commerce Content?

‘The Creator Economy Challenge’ With Mavrck's Associate Director of Influencer Innovation

Mavrck’s Lindsey Gamble shares key takeaways from his interactive session at IMS, which explored the dynamic world of influencer marketing and the bustling creator economy.

By Jack Shute

/ 27 Nov 2023

‘The Creator Economy Challenge’ With Mavrck's Associate Director of Influencer Innovation

Four Ways Retailers Can Craft Irresistible Discounts This Holiday Season

New research shows that there is a science to crafting discounts and deals. We take a look at how to best go about this.

By Sol Wilkinson

/ 6 Nov 2023

Four Ways Retailers Can Craft Irresistible Discounts This Holiday Season

“It’s all about personalisation” Blue Light Card on Its Future and the Hottest Affiliate Marketing Trends in 2024

We hear from our headline sponsor about its future goals and initiatives, and its thoughts on the biggest trends within partnership marketing.

By Jack Shute

/ 30 Oct 2023

“It’s all about personalisation” Blue Light Card on Its Future and the Hottest Affiliate Marketing Trends in 2024

“We’re a lot more sophisticated” CJ on PI LIVE Europe and the Changing Affiliate Marketing Landscape

We hear from our headline sponsor about the changing affiliate marketing industry, its plans for PI LIVE Europe, and the introduction of APMA.

By Jack Shute

/ 24 Oct 2023

Five Affiliate Trends We’re Looking Out for at PI LIVE Europe 2023

From the alignment of affiliate and influencer marketing to the shift from pixel to API tracking, Tom Armstrong, Director of Sales at impact.com, shares the top five affiliate trends to look out for at this year's PI LIVE Europe.

By Tom Armstrong

/ 23 Oct 2023

“Traditional Influencer Marketing Is Sluggish and Drawn-Out” Sway Me Good on Launching at PI LIVE Europe and Revolutionising the Industry

We hear from our premier sponsor about its upcoming launch, its plans for PI LIVE Europe, and its thoughts on the future of influencer marketing.

By Jack Shute

/ 23 Oct 2023

Awin Talks New Partner Types, Flexibility for Publishers, and Blind Dates

We hear from our headline sponsor about their new approach to affiliate marketing, their unconventional PI LIVE session, and much more.

By Sol Wilkinson

/ 20 Oct 2023

“2023 was the year of the content creator” Rakuten Advertising on Influencer Integration and PI LIVE Europe 2023

We hear from our premier sponsor about their latest developments to help brands and publishers outperform in 2024, their plans for PI LIVE Europe, and their thoughts on global and European expansion in the next year.

By Jack Shute

/ 20 Oct 2023

“2023 was the year of the content creator” Rakuten Advertising on Influencer Integration and PI LIVE Europe 2023