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Why Events-Based Tracking Will Strengthen Your Affiliate Programme

More transparency, more trust, more investment.

By Sol Wilkinson

/ 14 Oct 2025

Why Events-Based Tracking Will Strengthen Your Affiliate Programme

Building the Future of Affiliate: Inside Awin’s AI-Powered Vision with Rosalyn Berrisford

At PI LIVE 2025, Awin is making waves with its bold session “Get Sh*t Done with Awin” and an upcoming AI-first affiliate platform.

By Sofia Aira

/ 13 Oct 2025

Building the Future of Affiliate: Inside Awin’s AI-Powered Vision with Rosalyn Berrisford

How Affiliates Are Using Newsletters for Growth

Everyone has heard that newsletters have become a powerful channel for affiliates, but how do you actually go about optimising them? Reward Gateway | Edenred share lessons from their leading strategies.

By Sol Wilkinson

/ 7 Oct 2025

How Reward Gateway | Edenred Is Reinventing the Closed Platform for Brands

From innovative personalisation to cross-brand campaigns, Reward Gateway | Edenred is elevating employee engagement into a powerful channel for brands worldwide.

By Sol Wilkinson

/ 2 Sep 2025

How Reward Gateway | Edenred Is Reinventing the Closed Platform for Brands

UK vs. US: How Cookie Consent Rules Shape Affiliate Marketing Compliance

While the UK enforces strict consent requirements under PECR, US laws like CCPA focus more broadly on personal data use. This divide is forcing affiliates to navigate two contrasting compliance landscapes, with new ICO guidance adding both clarity and complexity in the UK.

By Sol Wilkinson

/ 19 Aug 2025

UK vs. US: How Cookie Consent Rules Shape Affiliate Marketing Compliance

The algorithm is changing – or are we?

Buttermilk's Amber Ledrin shares her thoughts on how algorithms have shaped the digital media landscape and how this has made creators evolve too.

By Amber Ledrin

/ 17 Oct 2024

The Power of Technology in Influencer Marketing: Tools, Tips and Best Practices

Learn how technology is reshaping influencer marketing—boosting creator discovery, optimising campaigns, and driving measurable results for stronger, more effective brand partnerships.

By San Sareen

/ 1 Oct 2024

Don’t Make a Mess Out of AI: How to Optimise Your Data and Strategy for Success

AI can transform the way you work. But it can't do it all on its own. Rakuten Advertising and affiliate.ai explain how to best use AI in affiliate marketing.

By Sol Wilkinson

/ 16 May 2024

Don’t Make a Mess Out of AI: How to Optimise Your Data and Strategy for Success

Artificial Intelligence - The Key To Unlocking Revenue And Scale For Commerce Content?

Katy Lee, Director of Partner Success at impact.com companies Trackonomics and Pressboard, asks whether AI can be trusted to help drive the sector’s growth and expand its exciting potential.

By Katy Lee

/ 19 Dec 2023

Artificial Intelligence - The Key To Unlocking Revenue And Scale For Commerce Content?

‘The Creator Economy Challenge’ With Mavrck's Associate Director of Influencer Innovation

Mavrck’s Lindsey Gamble shares key takeaways from his interactive session at IMS, which explored the dynamic world of influencer marketing and the bustling creator economy.

By Jack Shute

/ 27 Nov 2023

‘The Creator Economy Challenge’ With Mavrck's Associate Director of Influencer Innovation

Four Ways Retailers Can Craft Irresistible Discounts This Holiday Season

New research shows that there is a science to crafting discounts and deals. We take a look at how to best go about this.

By Sol Wilkinson

/ 6 Nov 2023

Four Ways Retailers Can Craft Irresistible Discounts This Holiday Season

“It’s all about personalisation” Blue Light Card on Its Future and the Hottest Affiliate Marketing Trends in 2024

We hear from our headline sponsor about its future goals and initiatives, and its thoughts on the biggest trends within partnership marketing.

By Jack Shute

/ 30 Oct 2023

“It’s all about personalisation” Blue Light Card on Its Future and the Hottest Affiliate Marketing Trends in 2024