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“We’re a lot more sophisticated” CJ on PI LIVE Europe and the Changing Affiliate Marketing Landscape

We hear from our headline sponsor about the changing affiliate marketing industry, its plans for PI LIVE Europe, and the introduction of APMA.

By Jack Shute

/ 24 Oct 2023

Five Affiliate Trends We’re Looking Out for at PI LIVE Europe 2023

From the alignment of affiliate and influencer marketing to the shift from pixel to API tracking, Tom Armstrong, Director of Sales at impact.com, shares the top five affiliate trends to look out for at this year's PI LIVE Europe.

By Tom Armstrong

/ 23 Oct 2023

“Traditional Influencer Marketing Is Sluggish and Drawn-Out” Sway Me Good on Launching at PI LIVE Europe and Revolutionising the Industry

We hear from our premier sponsor about its upcoming launch, its plans for PI LIVE Europe, and its thoughts on the future of influencer marketing.

By Jack Shute

/ 23 Oct 2023

Awin Talks New Partner Types, Flexibility for Publishers, and Blind Dates

We hear from our headline sponsor about their new approach to affiliate marketing, their unconventional PI LIVE session, and much more.

By Sol Wilkinson

/ 20 Oct 2023

“2023 was the year of the content creator” Rakuten Advertising on Influencer Integration and PI LIVE Europe 2023

We hear from our premier sponsor about their latest developments to help brands and publishers outperform in 2024, their plans for PI LIVE Europe, and their thoughts on global and European expansion in the next year.

By Jack Shute

/ 20 Oct 2023

“2023 was the year of the content creator” Rakuten Advertising on Influencer Integration and PI LIVE Europe 2023

‘Strategically-focused Clients Are Shifting The Industry’ Partnerize On PI LIVE Europe, Performance For 2023, And Future Plans

We hear from our headline sponsor about their expectations for PI LIVE Europe, why they are sponsoring the show, their roadmap for 2024, and global growth for advertisers.

By Sol Wilkinson

/ 19 Oct 2023

‘Strategically-focused Clients Are Shifting The Industry’ Partnerize On PI LIVE Europe, Performance For 2023, And Future Plans

“Payments and rewards will be hot in 2024” PayPal Honey on PI LIVE Europe and Affiliate Marketing’s Future

We hear from our premier sponsor about their current plans, their approach to PI LIVE Europe, and their thoughts on the future of partnerships.

By Sol Wilkinson

/ 16 Oct 2023

Harnessing First-Party Data to Reach New Customers

In the quest for new customers, retailers could transcend algorithmic estimations and unlock growth by uniting rich first-party purchase data with demographic insights for more effective advertising campaigns.

By Angus Quinn

/ 12 Sep 2023

Harnessing First-Party Data to Reach New Customers

Helping Creators Meet Their Financial Responsibilities

San Sareen, impact.com Director (EMEA) Influencers & Creators, tells us how the company’s platform helps creators to manage both their finances and their wider partnership business.

By San Sareen

/ 5 Sep 2023

Helping Creators Meet Their Financial Responsibilities

Tech Review: impact.com’s Creator Platform

We take a look at impact.com innovative new platform, which aims to help brands and creators bridge influencer and affiliate marketing.

By Sol Wilkinson

/ 1 Sep 2023

Why Speed Matters: The Direct Link between Faster Payouts and Increased Affiliate Revenue

Admitad's new Instant Payout system has proven popular with partners already and has revealed some revelatory insights into the potential of affiliate payment.

By Anna Gidirim

/ 14 Aug 2023

Why Speed Matters: The Direct Link between Faster Payouts and Increased Affiliate Revenue

Affinity Acquires Opinary, Expands EMEA Footprint

The acquisition will serve to strengthen both companies’ market presence in Europe and provide new opportunities to clients, according to executives.

By Sol Wilkinson

/ 24 Jul 2023

Affinity Acquires Opinary, Expands EMEA Footprint