Katy Lee, Director of Partner Success at impact.com companies Trackonomics and Pressboard, asks whether AI can be trusted to help drive the sector’s growth and expand its exciting potential.
Mavrck’s Lindsey Gamble shares key takeaways from his interactive session at IMS, which explored the dynamic world of influencer marketing and the bustling creator economy.
From the alignment of affiliate and influencer marketing to the shift from pixel to API tracking, Tom Armstrong, Director of Sales at impact.com, shares the top five affiliate trends to look out for at this year's PI LIVE Europe.
We hear from our premier sponsor about their latest developments to help brands and publishers outperform in 2024, their plans for PI LIVE Europe, and their thoughts on global and European expansion in the next year.
We hear from our headline sponsor about their expectations for PI LIVE Europe, why they are sponsoring the show, their roadmap for 2024, and global growth for advertisers.
In the quest for new customers, retailers could transcend algorithmic estimations and unlock growth by uniting rich first-party purchase data with demographic insights for more effective advertising campaigns.