Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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Dealmoon Launches Moonfluence, RedNote’s Overseas Agency Partner
The platform has also launched in Italy this past week.
Amy Kean to Headline PI LIVE Europe: Prepare to Be Un-Normal
The CEO of Good Shout and advertising’s favourite provocateur joins the speaker lineup with a keynote that challenges conformity and champions creativity.
Why Your LinkedIn Feed Feels Broken — and How to Stay on Top
If your LinkedIn feed feels broken, outdated and irrelevant, you're not alone. Carrie Rose shares tips on staying at the top of your followers' feeds.
Partnerize Acquires Data Intelligence Platform Konnecto
The move has been described as a “turning point for the entire category.”
“A New Era for impact.com” CMO Cristy Garcia on Reimagining Performance Marketing
impact.com’s Cristy Garcia muses on consumer trust, community, and why now is the time for CMOs to re-evaluate their spend.
The Confidence Crisis: What Influencer Marketers Need to Know About Brand Comms in 2025
Companies are in a confidence crisis, scared to step out of place and lose public favour. But the brands that will succeed in 2025 are the ones that dare to take risks.
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