Influencer Marketing / Paid-only / SoFire’s Hot Campaigns: How Mr Fantasy Became TikTok’s Most Unconventional Influencer with a Major Chipotle Deal Why would a popular actor create Mr Fantasy, and how did he land a high-profile brand deal with Chipotle? By Sofia Aira / 30 Sep 2025
Newsdesk / Replay: Cancel Culture & Crisis Management CreatorFest Conference Producer Mollie Leach joined Beckii Flint and Carol Driver for a LinkedIn Live about cancel culture and crisis management. By Sofia Aira / 24 Sep 2025
Newsdesk / “I Want to See Things Change” Creators and Influencers to Gain Parliamentary Backing with New APPG Content creators and influencers in the UK are set to receive stronger Parliamentary backing at the heart of government - a new APPG. By Sofia Aira / 24 Sep 2025
Affiliate Marketing / Members-only / PartnerBoost Partners with Walmart to Offer Affiliate Tools for Marketplace Sellers PartnerBoost has described Walmart's affiliate opportunities as a "powerful growth lever." By Sol Wilkinson / 23 Sep 2025
Affiliate Marketing / Awin Reports $100M in Revenue Recovery, Thanks to CPI Almost $9 million in commission has been redirected to affiliates too. By Sol Wilkinson / 23 Sep 2025
Affiliate Marketing / Capital One Settles Creator Lawsuit Over Browser Extension Capital One has not admitted any wrongdoing and maintains that it “follows industry rules.” By Sol Wilkinson / 23 Sep 2025
Affiliate Marketing / Members-only / Sephora Launches New Affiliate Platform, Competing with LTK and ShopMy The platform calls into question the future of creator storefronts and how retailers approach affiliate programmes. By Sol Wilkinson / 23 Sep 2025
Creator Economy / Members-only / “Temiu Temiu” Miu Miu Faces Huge Backlash on TikTok After $18K Products Broke on Live Camera - And Offered No Apology Miu Miu is currently facing huge backlash on TikTok after an influencer with 14 million followers posted a haul where two products instantly broke. By Sofia Aira / 22 Sep 2025
Creator Economy / YouTube Announces New Dynamic Brand Sponsorships for Long-Form Videos YouTube announced a major update that could transform how creators approach new brand sponsorships. By Sofia Aira / 22 Sep 2025